Sr Customer Marketing Manager

Job Overview

Rightworks is seeking a strategic and execution-focused Sr. Customer Marketing Manager to drive customer adoption, retention, engagement, and expansion across the customer lifecycle.

Responsibilities

• Build and execute programs that improve product adoption, engagement, retention, renewal rates, customer lifetime value, and pipeline growth for the install base.
• Partner with Product Marketing, Customer Success, Sales, and Growth Marketing to operationalize commercialization strategies across onboarding, nurture, education, expansion, and cross-sell initiatives.
• Define and optimize customer lifecycle journeys, engagement touchpoints, and adoption milestones across onboarding, growth, renewal, and expansion stages.
• Support GTM launch readiness, feature adoption, positioning reinforcement, and enablement initiatives aligned to buyer and user needs.
• Develop lifecycle engagement strategies aligned to customer journey stages, adoption milestones, market needs, and business outcomes.
• Translate market, customer, and product insights into actionable commercialization and adoption programs.
• Support install-base growth initiatives designed to accelerate adoption, improve retention, and identify expansion opportunities.
• Develop engagement programs tied to webinars, advisory boards, events, education programs, and community initiatives.
• Support Voice of the Customer (VoC), feedback, and NPS-driven initiatives to improve adoption, retention, and GTM effectiveness.
• Identify and support advocacy opportunities including references, testimonials, case studies, and speaker programs in partnership with Corporate Communications.
• Help scale advocacy and community initiatives that strengthen engagement, loyalty, and brand affinity.
• Analyze adoption, engagement, retention, and lifecycle program performance to optimize commercialization effectiveness.
• Translate customer and market insights into actionable recommendations for Product Marketing, Sales, Customer Success, and Growth teams.
• Partner cross-functionally to support positioning reinforcement, launch planning, sales enablement, and lifecycle optimization.

Requirements

• 7+ years of experience in Customer Marketing, Product Marketing, Lifecycle Marketing, Customer Success, Demand Generation, or related B2B SaaS marketing roles.
• Proven success driving customer adoption, engagement, retention, expansion, and customer lifetime value through scalable programs and initiatives.
• Experience commercializing new products, features, and solutions through customer-facing adoption, education, and lifecycle strategies.
• Strong understanding of customer lifecycle management, customer journey mapping, segmentation, and engagement best practices.
• Experience partnering cross-functionally with Product Marketing, Customer Success, Sales, Product Management, Growth Marketing, and Corporate Communications teams.
• Ability to translate customer, market, product, and usage insights into actionable strategies that drive business outcomes.
• Experience supporting product launches, adoption initiatives, customer communications, and install-base growth programs.
• Strong analytical and problem-solving skills with experience leveraging data to measure performance and optimize customer outcomes.
• Excellent communication, project management, and stakeholder management skills with the ability to influence across functions and levels of the organization.
• Experience working in B2B SaaS, cloud, cybersecurity, accounting technology, financial technology, or professional services industries preferred.
• Familiarity with accounting firms, professional services organizations, Managed Service Providers (MSPs), Managed Security Service Providers (MSSPs), or similar technology-enabled service businesses is a plus.
• Experience with customer advocacy, Voice of the Customer (VoC), NPS, customer advisory boards, community programs, or reference programs preferred.

Eligibility Requirements

• This role is open to US Citizens or permanent residents authorized to work in the United States.
• Rightworks LLC is unable to offer visa sponsorship.
• We are unable to accept applications from residents of California, Hawaii, or Alaska.
• Relocation will not be offered for this position.

Compensation

Our Compensation range for this role ranges from $165,000 to $183,000 annually, and is determined based on factors such as relevant experience, skills, and internal equity.

Benefits

• Company-paid short and long-term disability insurance
• Life insurance and a generous 401K match
• Highly affordable medical, dental, vision coverage
• Flexible PTO
• Multiple paid holidays
• Paid volunteer time off
• Equal Opportunity Employer