Sr Customer Marketing Manager

Key Responsibilities

• Develop and execute annual marketing plan for FIRE business in Americas region to achieve marketing generated pipeline, revenue and growth targets
• Build a deep understanding of industry stakeholder personas, their needs and buying behaviors. Develop and execute demand generation campaigns targeting specific personas, e.g., consultants, contractors and end users
• Lead new product launches – develop thought leadership content and assets to drive customer awareness and usage. Lead participation in industry events, trade shows and Honeywell hosted events to drive customer engagement
• Measure and analyze the effectiveness of marketing initiatives and make data-driven decisions for optimization
• Understand and manage customer segmentation for FIRE business and brands and develop personalized marketing communications
• Collaborate with offering management, sales and central shared services teams to deliver marketing programs
• Manage and allocate budget across multiple programs, evaluating for maximum impact and Return on Marketing Investment (ROMI)

Qualifications

• BENEFITS OF WORKING FOR HONEYWELL
• The application period for the job is estimated to be 40 days from the job posting date; however, this may be shortened or extended depending on business needs and the availability of qualified candidates.

About the Role

As a Sr. Customer Marketing Manager, Americas region for our Fire Global Business Enterprise here at Honeywell Building Automation, you will play a crucial role in developing and executing customer-centric marketing strategies to drive revenue growth and enhance customer satisfaction. You’ll work out of our Atlanta, GA location on a Hybrid work schedule.

Requirements

• 6 years of experience in customer marketing or related roles, with a proven track record of developing and executing successful marketing strategies
• 3 years of excellent communication and interpersonal skills, with the ability to build relationships and effectively convey ideas
• Highly experienced with marketing technology stack and CRM tools
• Should have a deep understanding of lead-to-revenue workflow and be able to demonstrate how marketing functions drive business growth and impact
• Strong problem-solving skills and ability to think creatively
• Results-oriented mindset with a focus on achieving measurable outcomes and exceeding targets
• Passion for marketing and staying up-to-date with industry trends

Skills

• Experience working in a highly matrixed B2B organization
• Dynamic and self-motivated individuals who thrive in a fast-paced environment
• Teamwork and collaboration, as we believe that the best results are achieved through collective effort
• Innovative and creative thinking, as we encourage new ideas and approaches to drive continuous improvement
• Eager to learn and adapt to new technologies, as we strive to stay at the forefront of industry advancements
• Customer-centric mindset, as we prioritize understanding and meeting the needs of our customers

Benefits

• BENEFITS OF WORKING FOR HONEYWELL