Sr. Customer Marketing Manager

About the role

The Senior Customer Marketing Manager will build and own the full customer evidence engine, producing multi-format content that highlights measurable outcomes for complex enterprise buyers in healthcare and other regulated environments. They will also launch the organization's first Customer Advisory Board (CAB), stand up a reference program, and embed customer voice across various touchpoints.

Responsibilities

• Build and own the full customer evidence engine, defining how the company captures, validates, and tells ROI stories through case studies, testimonials, and other proof assets.
• Produce multi-format content (video, written, and audio) that highlights measurable outcomes for complex enterprise buyers in healthcare and other regulated environments.
• Leverage AI tools (e.g., Claude, ChatGPT, Descript, Captions, HeyGen) as core infrastructure to compress production timelines and scale your impact without needing a large team.
• Define audience, charter, cadence, member recruiting, and ongoing operating rhythm for the Customer Advisory Board (01).
• Stand up and orchestrate a reference program, including sales references, analyst references, awards submissions, and a pipeline of customer speakers for events and webinars.
• Embed voice-of-customer across website, sales materials, ABM programs, events, press, and product launches in close partnership with brand, content, and design.

Requirements

• 4-8 years of experience in B2B SaaS customer marketing, content marketing, or product marketing, with clear exposure to complex enterprise sales cycles.
• Experience building customer evidence programs: case studies, reference programs, CABs, and structured VOC initiatives tied to revenue.
• Background in high-growth vertical SaaS or B2B startup environments where you operated with high ownership and ambiguity.
• Healthcare, healthtech, or other complex/regulated enterprise domain experience is strongly preferred.
• Hands-on multi-format content producer: comfortable driving interviews, scripting, and creating video, written, and audio assets yourself.
• Fluent with AI-native workflows and tools in your daily work (e.g., drafting, editing, repurposing content, and synthesizing customer insights).

Qualifications

• Strategic, investigative storyteller who can dig into data and customer conversations to surface compelling ROI narratives.
• Revenue-focused and comfortable working directly with sales leadership and customers to define what proof actually moves deals.
• Comfortable in a zero-to-one environment: you enjoy building programs, playbooks, and assets from scratch rather than inheriting a mature function.
• Quality-obsessed, with a strong eye for narrative, structure, and visual clarity, not just output volume.

Pay

TBD

Schedule

Hybrid role based in either San Francisco or New York City; candidates must be able to be in-office regularly in one of these hubs.