Sr. Creator Marketing Manager

Your Role at impact.com

impact.com is building the future of commerce through trusted partnerships and the communities that power them. As the creator economy rapidly evolves, the company is investing in a Strategic Marketing Program Manager to lead the next generation of integrated, cross-channel marketing initiatives.

Program Strategy & Execution

• Lead end-to-end development of strategic B2B and supply-side creator marketing programs, from concept through launch and optimization
• Build integrated, cross-channel campaigns spanning content, lifecycle, paid, events, and partnerships
• Align initiatives to core business priorities, including pipeline generation, product adoption, and customer growth

Creator & Affiliate Thought Leadership

• Shape and articulate a compelling narrative around the convergence of creator and affiliate marketing that resonates with performance marketers
• Partner with internal experts to bring forward data-backed insights and industry trends
• Deliver high-impact campaigns, reports, and activations that position impact.com as a leader in the creator economy

Product & Solution Marketing

• Develop a deep understanding of impact.com's Creator and partnership automation solutions, including product capabilities, platform integrations, and customer use cases
• Partner closely with Product Marketing and Product teams to translate product innovations into market-facing programs and campaigns
• Help define messaging, positioning, and customer education strategies that drive product understanding and adoption
• Serve as a subject matter expert on creator-focused solutions and industry trends, helping bridge technical product capabilities with customer needs

Cross-Functional Leadership & GTM Alignment

• Act as the central driver across Product Marketing, Sales, Content, Strategic Marketing, RevOps, and Communications to align messaging, timelines, and execution
• Translate strategy into cohesive go-to-market activations across teams
• Ensure programs are amplified across owned, earned, and paid channels
• Identify opportunities to extend impact through research, storytelling, PR, and sales enablement

Customer & Partner Marketing

• Sources and activates customer stories, creator success cases, and co-marketing opportunities
• Collaborates with customers, creators, and tech integration partners on joint campaigns
• Develops programs that drive product awareness, education, and adoption

Performance & Optimization

• Defines and tracks success metrics across programs, including pipeline, CAC, engagement, and ROI
• Analyzes performance and generates insights to continuously improve outcomes
• Communicates program impact clearly to stakeholders and leadership

Key Knowledge Required

• Background working within the creator economy, or with creators, influencers, and/or media partners preferred
• Working knowledge of Salesforce, Google Suite, and project management tools like Asana and Jira
• Experience executing co-branded research and/or thought leadership initiatives
• Familiarity with partnership automation, affiliate platforms, or creator tools a plus