Sr. Manager, Creator Marketing

Responsibilities

• Day-to-day management of creator marketing strategy and execution for a major national retail client, from planning through launch and wrap.
• Drive ongoing ideation and campaign development tied to major moments, product launches, and seasonal activations.
• Infuse creator strategy into broader integrated marketing efforts, collaborating closely with PR, creative, paid media, and external partners.
• Build and manage robust creator plans and budgets, with a focus on ROI and quality engagement.
• Develop and maintain strong relationships with creators, managers, and talent agents across all tiers.
• Manage multiple workstreams with an eye toward quality, timeliness, and stakeholder satisfaction.
• Serve as key client point of contact for workstreams, representing the team’s work with professionalism and strategic insight.
• Manage and mentor junior team members, fostering creative thinking and professional development.

Qualifications

• At least 5 years of relevant experience in creator marketing at an agency, brand, or talent management company
• Hands-on experience working with creators across tiers (nano to celebrity) and platforms (TikTok, IG, YouTube, etc.)
• Strong contract negotiation and talent management experience
• Experience building strategic briefs, managing content calendars, and driving measurable results
• Familiarity with developing post-campaign reports and translating insights into recommendations
• Experience collaborating with cross-functional teams (e.g., PR, paid media, creative, analytics, etc.)
• Excellent verbal and written communication skills
• Highly organized, detail-oriented, and proactive in managing multiple workstreams
• Experience with creator discovery and tracking platforms (e.g., Captiv8, CreatorIQ, etc.)

Preferred Qualifications

• Experience in CPG or retail, especially food & beverage verticals
• Experience managing creator-led events and in-person activations
• Strategic understanding of paid media amplification including boosting, whitelisting, and platform-specific extensions and how to collaborate with paid teams to optimize creator content performance
• Experience in fast-moving environments
• Comfort leading high-volume programs with minimal oversight
• Experience in strategic presentations to clients and stakeholders
• Empathy-driven leader who builds trust and develops talent
• Strong problem-solving instincts and ability to manage ambiguity with confidence
• Contributes to internal POVs, creator trend briefings, or cross-team thought leadership

Pay

$68,000 - $96,000 a year

Benefits

• Medical and dental insurance
• Vision
• 401K
• Life insurance
• Disability insurance
• Paid time off
• Travel assistance
• Wellness programing