Sr. Creative Strategist

About the role

Donut Studios is an in-house creative studio at New Engen, a digital marketing agency focused on driving meaningful impact across the entire customer journey. We specialize in integrating media, creative, analytics, influencer, and retail strategies into performance-driven campaigns for ambitious brands.

Responsibilities

• Own Creative Strategy for Enterprise B2B Campaigns

• Lead the creative strategy for Amazon Web Services, translating complex business priorities into clear, insight-driven creative direction across paid social, display, video, and other digital channels.

• Develop scalable concepts that align with business objectives while engaging technical and executive audiences.

• Manage and mentor the account's Creative Strategists, providing direction, coaching, and thoughtful feedback to ensure consistently high-quality work.

• Foster a collaborative environment that elevates creative thinking and execution across the team.

• Shape Creative Direction from Brief to Execution

• Develop and refine creative briefs that provide clear strategic direction for design, motion, video, and copy teams.

• Ensure every concept aligns with AWS brand standards while supporting campaign goals across the full B2B customer journey.

• Partner Cross-Functionally to Deliver Integrated Campaigns

• Collaborate closely with Content Strategists, copywriters, designers, motion artists, and production teams to create cohesive campaigns across awareness, consideration, and conversion.

• Ensure messaging and creative remain aligned across channels, formats, and audience segments.

• Drive Creative Testing and Performance Optimization

• Develop testing frameworks tailored to technical and executive buyer audiences, using campaign performance insights to refine messaging, creative approaches, and content strategies over time.

• Identify Opportunities for Innovation and Growth

• Continuously assess creative performance, emerging trends, and evolving business needs to identify new opportunities for testing and innovation.

Requirements

• 5+ years of experience in creative strategy, ideally with B2B, enterprise tech, SaaS, or cloud accounts.

• Proven ability to write strong creative briefs and translate audience/performance data into clear creative direction for design, motion, and video teams.

• Experience managing or mentoring creative strategists, with a track record of elevating the work of the people you lead.

• Comfort operating at high production volume with tight QC standards; experience contributing to or running production workflows/systems is a plus.

• Strong understanding of paid social and display platforms (LinkedIn, Meta, DV360) and their format and spec requirements.

• Experience presenting creative recommendations directly to senior client stakeholders.

• Familiarity with B2B and technical buyer audiences, including developers, IT decision-makers, and enterprise executives.

• Comfort working within brand systems that carry strict guardrails (e.g., no AI-generated talent, voice, or music).

Qualifications

Direct experience on AWS, Azure, GCP, or another enterprise cloud/tech brand is a bonus.

Skills

• Strategic Thinking

• Collaboration

• Client Communication

• Technical Understanding

• Performance Optimization

• Innovation

Benefits

Remote or hybrid work environment with flexible hours
Unlimited PTO + company holidays
Comprehensive medical, dental, vision, and disability coverage
Life & AD&D insurance
401(k) with company match
Paid parental leave & family support
Pet care perks & insurance
Learning & career development programs
Commute & transit benefits
Exclusive employee discounts

Pay

$70,000 - $80,000 annually

Schedule

Full-time