Sr. Creative Marketing Manager

About the Role

This role is built for a seasoned content strategist and copywriter who believes that beautiful, purposeful storytelling is a genuine business asset. You'll shape how Essential Oxygen sounds, feels, and connects across every channel, every campaign, every word.

Brand Voice, Creative Direction & Storytelling

• Own and evolve Essential Oxygen’s brand voice across all channels, ensuring it remains credible, elevated, educational, sustainability-rooted, and instantly recognizable.
• Write and execute compelling, conversion-focused marketing copy across the full ecosystem, including Shopify, Amazon, Walmart, email campaigns, paid advertising, social media, blog content, product launches, and sales materials.
• Develop educational content that clearly communicates the efficacy, ingredient philosophy, and differentiators behind Essential Oxygen products while maintaining regulatory and brand integrity.
• Create brand storytelling that builds long-term trust and emotional connection with our wellness-focused and sustainability-minded customer community.
• This is a hands-on creative role responsible for both strategic direction and execution. The position is expected to personally create high-quality marketing assets, including written copy, campaign concepts, and digital graphics, rather than functioning solely as a project manager or agency coordinator.

Content Strategy, Campaign Execution & Creative Production

• Lead content and campaign planning across channels, from editorial calendars and launch timelines to full-funnel marketing campaigns with clear audience targeting, messaging, and calls to action.
• Execute the development of marketing assets across digital channels, including social media graphics, video, paid ad creative, email content, online display ads, sales presentations, educational materials, and broader company-wide digital design needs.
• Collaborate closely with the Social Media Lead and E-Commerce Manager to ensure cohesive messaging and creative execution across Shopify, Amazon, Walmart, email, and organic social channels.
• Use AI-powered design, content, and workflow tools to accelerate creative production while maintaining a high standard of quality, accuracy, and brand consistency.
• Manage and direct freelance creatives, photographers, designers, copywriters, and external marketing partners as needed, while maintaining ownership of timelines, deliverables, and creative consistency.

E-Commerce & Digital Brand Experience

• Own and continuously improve the digital brand experience across Shopify storefronts, including product copy, imagery direction, educational content, landing pages, and blog strategy with a focus on both conversion and brand alignment.
• Partner with the E-Commerce Manager to support marketplace content development for Amazon and Walmart, including A+ content, SEO copy, listing optimization, promotional campaigns, and visual merchandising.
• Ensure every digital touchpoint reflects the Essential Oxygen brand aesthetic: clean, considered, modern, and trustworthy.

Go-to-Market Strategy & Product Launches

• Partner with Product Development and company leadership to develop positioning, messaging frameworks, naming concepts, and launch strategies for new product introductions.
• Translate high-level company vision and strategic direction into actionable marketing plans, campaign recommendations, and launch execution.
• Recommend and refine marketing strategies through ongoing collaboration with leadership, using performance insights, customer behavior, and market trends to improve effectiveness over time.
• Support trade shows, retailer presentations, events, and partnership opportunities through the development of compelling sales materials, presentation decks, educational content, and experiential storytelling assets.

Qualifications

• Must be eligible to work in California, and legally authorized to work in the United States
• We are unable to sponsor or take over sponsorship of an employment Visa at this time
• Occasional travel required for team events (~4 times per year)
• Ability to sit or stand for extended periods of time
• Strong work ethic
• Employment is contingent upon successful completion of a background check