Sr. Copywriter [SK-15314]

About the role

Aquent is partnering with a leading digital marketing innovator that’s transforming how global brands connect with their audiences. This company is at the forefront of performance creative, delivering impactful, data-driven advertising strategies across diverse industries. Join a team where your expertise will directly influence the success of high-profile campaigns, shaping how millions experience brand messaging and driving measurable results that redefine industry standards.

Are you a visionary wordsmith with a passion for performance? This is an incredible opportunity to ignite engagement and drive conversions through captivating ad copy. You won’t just be writing; you’ll be crafting strategic narratives that resonate, compel, and perform, becoming a pivotal force within a dynamic creative team. Leverage your expertise to create attention-grabbing, results-oriented messaging for paid media and social advertising that reaches millions. If you thrive on seeing your words translate into tangible success and are eager to push the boundaries of digital advertising, this is your chance to make a significant impact on high-profile campaigns and redefine industry standards.

Responsibilities

• Craft compelling hooks, scripts, headlines, and short-form ad copy tailored for platforms like Meta, TikTok, YouTube, and Instagram, understanding the unique nuances of each channel.
• Develop multiple, genuinely distinct copy directions for each brief, exploring diverse angles, emotional registers, and hypotheses to uncover what truly resonates.
• Operate within a hypothesis-driven framework, treating your copy as a critical variable to be tested and optimized.
• Analyze performance data, proactively identifying opportunities to iterate and refine copy based on metrics like hook hold rate, CTR, and conversion.
• Collaborate closely with creative strategists and creative directors, actively contributing to campaign platform development and shaping the strategic direction of projects.
• Embrace rapid iteration and revision with an open mind, integrating feedback from clients, data insights, and strategic briefs to continuously elevate your work.

Requirements

• 3+ years of experience writing performance creative in paid media and paid social environments, with a strong command of direct response principles.
• 3+ years of agency experience, demonstrating the ability to manage multiple clients and categories in a fast-paced setting.
• Deep platform fluency, understanding how content structures are rewarded on TikTok, the critical importance of the first three seconds on Meta video, and what drives engagement for pre-roll ads.
• Familiarity with hypothesis-driven creative briefs, approaching every copy direction as a test rather than a final answer.
• Exceptional voice range, capable of authentically writing for diverse sectors such as luxury skincare, supplements, and B2B SaaS within the same week.
• Proven fluency with AI tools, utilizing them effectively to enhance speed and quality of output.
• A bachelor’s degree or equivalent professional experience demonstrating the required skills.

Qualifications

• Experience script writing for direct response video, particularly understanding the hook-to-offer video ad structure.
• Prior brand experience in DTC, CPG, beauty, fashion, health, or consumer services.
• An understanding of how creative performance data is read and applied to subsequent briefs, gained from collaboration with media teams.

About Skill

Skill connects the best professional, IT, engineering, financial and administrative talent with the world’s biggest brands. Our eligible talent get access to benefits such as health benefit contributions, retirement plans with match and flexible spending accounts.