Sr. Copywriter

Description What if I told you, it is possible to find a Company that lived to educate, inspire and empower others while creating a family atmosphere that truly appreciates and respects their team? Would you apply? What if I threw in strong Company values, outstanding benefits, and the opportunity for you to make a tangible impact and feel appreciated? See below for a feel of what the Company culture is (REALLY) like. Hint: it's amazing. At Westcliff, we are constantly striving to be the best while valuing each of our team members as human beings and succeeding together. Westcliff is a leader in innovative global education. We are respected for our transformative, technologically advanced programs and initiatives with a focus on excellence, social responsibility, and diversity. Our tagline – “Educate. Inspire, Empower.” – is a summary of our Mission Statement. As it suggests, the main focus of our University is to strive to enhance the opportunities of our students and employees to enjoy success through empowerment, as a result of their education and hard work. By joining the Westcliff team, you’ll be playing a significant role in our growth, having an opportunity to put your personal touch on Westcliff’s progress as we grow and succeed together! Westcliff University is seeking a strategic, innovative, and data-driven Senior CRM & Lifecycle Marketing Manager to lead the strategy, execution, and evolution of lifecycle marketing across the Westcliff portfolio of educational organizations and affiliated brands. This role is responsible for developing and optimizing CRM communications, email marketing, marketing automation, and customer journey strategies that support Westcliff University, Westcliff Early Learning Academy (WELA), WSCL, Westcliff Canada, and other organizations across the Westcliff portfolio. Serving as the organization's subject matter expert for CRM and lifecycle marketing, this individual will establish best practices, build scalable processes, and create customer-centric communication strategies that strengthen recruitment, engagement, retention, and long-term relationship building. The ideal candidate is both a strategic leader and a hands-on marketer who enjoys building campaigns, leveraging data, improving customer experiences, and developing high-performing teams. Sr. Copywriter The Senior Copywriter at Westcliff University is a strategic storyteller and brand steward who leads the development of high-impact content across all marketing channels. This role goes beyond execution to shape messaging frameworks, elevate the university’s voice, and drive cohesive, insight-driven storytelling that supports enrollment, brand growth, and thought leadership. The Senior Copywriter partners closely with leadership and cross-functional teams to translate complex academic and institutional narratives into compelling, audience-focused content. Job Duties Lead content strategy and messaging development across campaigns, ensuring alignment with institutional goalsWrite and oversee high-visibility content, including website copy, campaign messaging, email journeys, video scripts, speeches, and long-form editorial piecesTranslate complex academic, institutional, and strategic concepts into clear, engaging narrativesOwn and evolve Westcliff’s brand voice, tone, and messaging guidelines across all platformsMentor and provide editorial direction to copywriters and content contributorsPartner with marketing, admissions, PR, and academic leadership to develop integrated storytelling strategiesGuide SEO-informed content strategy, ensuring optimization without compromising quality or voiceAnalyze content performance and apply insights to continuously improve messaging effectivenessContribute to campaign ideation, brand positioning, and thought leadership initiativesEnsure consistency, quality, and compliance across all published content Qualifications Bachelor’s degree in Communications, English, Journalism, Marketing, or related field5–8+ years of professional copywriting or content strategy experienceStrong portfolio demonstrating campaign work, storytelling, and strategic thinkingDeep understanding of SEO, digital content strategy, and audience engagementExperience mentoring writers or leading content initiativesExceptional writing, editing, and conceptual skillsExperience in higher education or a mission-driven organization preferred Limitations and Disclaimer The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws. Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an at-will basis, unless otherwise contractually bound.