Sr. Copywriter

About the role

This Senior Copywriter role sits within Strategic Education, Inc.'s (SEI) Education Technology Services (ETS) marketing team, supporting two brands—Sophia Learning and Workforce Edge—as well as university partners, across a B2B2C audience. The Senior Copywriter creates compelling short- and longform copy across email, web, social, and campaign channels. This is a senior role for a strategic thought partner who shapes ideas as well as executes them, elevates the craft of the wider team, and is genuinely curious about performance data and how AI and generative engines are reshaping content discovery. A portfolio of writing samples demonstrating range across audiences (B2C, B2B) and formats (short- and longform) is required to have application reviewed further.

Responsibilities

• Interpret creative briefs and develop copy across marketing assets
• Own content from concept through final edit, ensuring brand voice consistency and audience engagement
• Develop big-idea and messaging concepts; partner on campaign direction from strategy through execution
• Create audience-resonant copy across B2C, B2B, and B2B2C audiences
• Craft channel- and platform-optimized messaging for email, paid social, landing pages, and other channels
• Maintain awareness of how content is surfaced and evaluated by AI and search
• Apply performance insights (engagement, conversion, search/AI-visibility) as a creative input
• Maintain ongoing awareness of workforce and higher education trends and competitive activity; translate insights into resonant messaging
• Experiment with agentic workflows, custom GPTs, and AI content tools; develop forward-looking point of view on content strategy and scale
• Fact-check and contextualize AI-generated content; write to E-E-A-T standards where applicable
• Ensure accuracy and substantiation of claims about credits, credentials, and outcomes
• Set editorial standards across the team; mentor and review other writers' work
• Steward brand voice across the organization
• Apply accessibility and inclusive-language best practices
• Collaborate cross-functionally with design, marketing, project management, SEO/growth, and data teams
• Manage multiple projects effectively in a fast-paced, deadline-driven environment

Qualifications

• Bachelor's degree in English, Journalism, Marketing, or a related field
• 5+ years' experience as a writer in a corporate or marketing communications structure, ideally including in-house or agency experience
• Multi-brand copywriting for B2C, B2B, and higher-education audiences, with editing, proofreading, and brand-voice alignment skills
• Storytelling and concepting ability—generating ideas and shaping messaging, not only executing to brief
• Ability to tailor messaging by audience and platform, with understanding of content performance across email, social, web, search, and AI-driven surfaces
• Comfort interpreting performance data (engagement, conversion, AI-visibility) to inform copy and content strategy
• Working knowledge of SEO, AEO, and GEO, with interest in how LLMs, AI copilots, and agentic tools are reshaping content discovery
• Editorial judgment and research skills to verify, contextualize, and hold content to E-E-A-T standards
• Ability to mentor writers and influence cross-functional stakeholders
• Proficient with Microsoft Office Suite

Preferred qualifications

• Experience or strong demonstrated interest in AI-driven marketing, GEO/SEO, or content strategy
• Experience with a content management system, project-management tools (e.g., Workfront, Asana, or Monday), AI tools, and SEO/content tools (e.g., Semrush, Ahrefs, or Clearscope)
• Academic institution and/or EdTech experience

Pay & benefits

Salary range: $75,800.00 – $113,700.00

Comprehensive benefits package for employees scheduled 30 hours or more per week includes medical, dental, vision, life and disability plans, well-being incentives, parental leave, paid time off, certain paid holidays, tax saving accounts (FSA, HSA), 401(k) retirement benefit, Employee Stock Purchase Plan, tuition assistance, and entertainment and retail discounts. Non-exempt employees are eligible for overtime pay, if applicable.