Sr. Coordinator, Media

Responsibilities

• Develop a strong understanding of client business goals, target audiences, campaign objectives, and key performance indicators.
• Apply audience, industry, competitive, and platform research to support integrated media recommendations.
• Assist with the development of media plans, including channel recommendations, targeting approaches, budgets, timelines, and campaign details.
• Refine targeting and audience recommendations based on available research, client priorities, and campaign performance.
• Build and maintain media flowcharts, budget documents, planning materials, and client presentations.
• Support the development of tactical recommendations across paid search, paid social, programmatic, video, streaming, direct media, and other applicable channels.
• Begin connecting individual channel tactics to the broader customer journey and integrated media strategy.
• Identify missing information, planning considerations, or potential risks and proactively raise them with the account team.
• Independently manage assigned campaign setup, trafficking, launch, and maintenance responsibilities.
• Execute campaigns accurately across applicable media platforms and channels.
• Apply established processes, naming conventions, tracking requirements, and platform best practices consistently.
• Improve execution accuracy and consistency by identifying gaps and recommending process improvements.
• Complete thorough quality assurance reviews before launch and following significant campaign changes.
• Coordinate creative assets, trafficking instructions, tracking requirements, platform specifications, and launch timelines.
• Maintain accurate campaign settings, budgets, documentation, and supporting account materials.
• Monitor delivery and pacing and make approved adjustments to keep campaigns aligned with planned budgets and timelines.
• Troubleshoot routine campaign issues and escalate more complex risks with clear context and recommended next steps.
• Support direct media buys and vendor coordination, where applicable.
• Monitor campaign performance against established goals, benchmarks, and key performance indicators.
• Identify performance trends, delivery issues, and optimization opportunities across assigned campaigns.
• Complete routine optimizations independently and more advanced optimizations with guidance.
• Recommend adjustments to budgets, bids, audiences, placements, creative, frequency, and other campaign variables.
• Apply platform and audience insights to improve campaign efficiency and effectiveness.
• Support structured testing plans, including audience, creative, placement, bidding, and platform tests.
• Document optimizations, hypotheses, campaign changes, and resulting performance impact.
• Flag performance concerns early and provide relevant data and context to support decision-making.
• Begin developing evidence-based recommendations rather than only reporting what happened.
• Pull, organize, and validate campaign data for recurring and ad hoc reporting.
• Ensure data accuracy and consistency across platforms, pacing documents, dashboards, and client-facing reports.
• Analyze campaign performance and identify clear trends, insights, and areas of opportunity.
• Contribute written performance narratives that explain what happened, why it happened, and what the team recommends next.
• Connect campaign metrics to defined media goals and client business objectives.
• Maintain reporting dashboards, optimization logs, budget trackers, and campaign documentation.
• Support test measurement and post-campaign analysis.
• Identify potential data discrepancies and work with internal teams to investigate and resolve them.
• Develop familiarity with attribution, incrementality, and other measurement approaches used by the agency.
• Build a working understanding of client businesses, audiences, industries, competitive environments, and growth priorities.
• Support day-to-day client communication related to campaign status, performance, and deliverables.
• Prepare client meeting materials, performance reports, presentations, agendas, and follow-up documentation.
• Participate actively in client meetings and present assigned campaign updates or performance findings.
• Respond to routine client and internal questions with accurate information and appropriate context.
• Communicate risks, delays, or performance concerns proactively.
• Demonstrate an understanding of how media recommendations support broader marketing and business goals.
• Maintain professionalism, responsiveness, and accuracy across all client-facing work.
• Collaborate with Integrated Media, Client Strategy, creative, analytics, organic, and other agency teams.
• Coordinate campaign needs, creative requirements, tracking details, deadlines, and deliverables across internal stakeholders.
• Support integrated planning and execution across paid search, paid social, programmatic, video, streaming, direct media, and other channels.
• Share relevant campaign performance insights with channel and account team members.
• Help ensure that messaging, audience strategy, creative, landing-page experience, and measurement are aligned.
• Participate in internal planning, status, reporting, and performance discussions.
• Proactively communicate dependencies or issues that could affect campaign timelines or outcomes.
• Contribute to organized and consistent account workflows.
• Serve as a resource for Coordinators by answering routine questions and sharing established processes and best practices.
• Support the onboarding and development of junior team members.
• Review Coordinator work when assigned and provide clear, constructive feedback.
• Model strong organization, accountability, attention to detail, and communication.
• Share platform updates, useful resources, and campaign learnings with the broader team.
• Take ownership of assigned workstreams and follow them through to completion.
• Ask for feedback and demonstrate continued growth in strategic thinking, communication, and account ownership.
• Contribute to a collaborative and solutions-oriented team environment.
• Build proficiency across the media platforms, tools, and systems required for assigned accounts.
• Apply platform features, audience capabilities, and best practices to day-to-day campaign work.
• Stay informed on industry trends, platform changes, privacy developments, automation, AI, and emerging media opportunities.
• Test and apply new platform features when appropriate and approved.
• Participate in agency training, certifications, vendor education, and ongoing professional development.
• Share relevant platform updates and explain how they may affect current campaigns.
• Evaluate new capabilities with a focus on client goals, campaign performance, and operational feasibility.
• Continue developing expertise across multiple media channels while building deeper knowledge in assigned areas.

Requirements

• 1–3 years of experience in media, marketing, advertising, analytics, or a related field.
• Hands-on experience supporting or managing paid media campaigns.
• Bachelor’s degree in marketing, advertising, communications, business, or a related field, or comparable professional experience.
• Working knowledge of integrated media planning, campaign activation, optimization, and reporting.
• Experience working with at least one major paid media platform, with an interest in developing broader cross-channel expertise.
• Strong attention to detail and a consistent record of producing accurate work.
• Ability to independently manage assigned tasks, timelines, and campaign responsibilities.
• Strong analytical skills and comfort working with campaign data, budgets, and performance metrics.
• Ability to identify trends and translate data into clear observations and recommendations.
• Strong written and verbal communication skills.
• Ability to manage multiple priorities in a fast-paced, deadline-driven environment.
• A proactive, solutions-oriented approach to problem-solving.
• Willingness to take ownership, ask thoughtful questions, and escalate concerns appropriately.
• Ability to provide support and guidance to more junior team members.
• Strong professional judgment, accountability, and integrity.

Bonus Qualifications

• Agency experience supporting multiple clients or accounts.
• Experience across more than one media channel, such as paid search, paid social, programmatic, display, video, CTV, streaming audio, or direct media.
• Familiarity with Google Ads, Microsoft Advertising, Meta, TikTok, LinkedIn, and/or demand-side platforms.
• Experience working with Google Analytics, campaign dashboards, attribution tools, or other measurement platforms.
• Experience with Excel or Google Sheets, including formulas, pivot tables, and data analysis.
• Familiarity with trafficking, pixels, conversion tracking, campaign tagging, and URL parameters.
• Experience coordinating with media vendors, publishers, or platform representatives.
• Relevant media or platform certifications.
• Exposure to reporting automation, data visualization, or media planning tools.