Sr Conversion Rate Optimization (CRO) Strategist

About the role

Simplistic is seeking a creative and technical Sr. Strategist, Conversion Rate Optimization (CRO) to support our Optimization Team. This role will take full ownership of the test implementation, analytics stack, and reporting process; analyzing website data and implementing strategies to increase conversion rates.

Responsibilities

• Own the CRO testing roadmap and prioritization framework across multiple client accounts
• Mentor and provide QA/feedback on junior strategists' test hypotheses and heuristic analyses
• Translate CRO test results into business impact narratives (revenue, conversion lift, LTV) for client and internal stakeholders
• Contribute to the evolution of internal CRO methodologies, frameworks, and best practices
• Conduct new business audits to identify growth opportunities and inform strategic recommendations
• Continuously monitor eCommerce trends and create meaningful case studies based on obtained learnings
• Support new business scoping efforts, including defining project needs and deliverables
• Provide sales support to help drive new business development and client acquisition
• Assist leadership with monthly company syncs, including populating decks and presenting updates to the broader team
• Collaborate with clients to understand their design goals and develop strategies to achieve them
• Complete heuristic analyses of website designs
• Conduct competitive research of direct and indirect competitors to motivate A/B tests
• Design and hypothesize CRO tests, focusing on opportunities to test higher-performing visual assets, copy, and layout of content sections on Shopify eCommerce websites
• Create and present client-facing presentations to inspire website optimizations
• Analyze top-funnel (i.e., marketing, Landing Page, etc.) content to identify areas for improvement and to streamline high-converting content throughout the website experience
• Make ongoing recommendations for improvement to Shopify website experiences

Requirements

• Expert-level knowledge on the Shopify Plus Ecosystem
• Strong familiarity with Google Analytics 4, Google Tag Manager, and other supplementary analytics tools
• Expert-level knowledge on website design, best practices and eCommerce trends
• Proven experience in conversion rate optimization
• Proficiency in A/B and multivariate testing methodologies
• Strong communication and collaboration skills, with the ability to work effectively with both technical and non-technical stakeholders

Preferred Competencies

• Strong understanding of tag and pixel tracking within the Shopify Ecosystem
• Experience with Convert, VWO, Intelligems, Optimizely, or other A/B testing tools
• Experience with MS Clarity, HotJar, Lucky Orange, or other heatmapping tools
• Self-starter and ability to work in an ever-changing environment
• A passion for staying up to date with industry trends and best practices
• 5+ years of experience at Shopify Plus Agency(s), serving 8+ clients simultaneously