Sr Conversion Rate Optimization (CRO) Strategist

About the role

We are seeking a senior optimization expert to drive measurable growth through data-driven experimentation and digital experience improvements. This role offers the opportunity to shape conversion strategies for leading eCommerce brands while owning testing frameworks, analytics, and performance insights. You will combine technical expertise, creative thinking, and strategic analysis to identify opportunities that improve customer journeys and business outcomes.

The position requires close collaboration with clients, designers, developers, and marketing teams to deliver impactful website optimizations. You will play a key role in developing CRO methodologies, influencing testing strategies, and translating insights into revenue growth. This is an ideal opportunity for an experienced CRO professional who thrives in a fast-paced digital environment and enjoys solving complex optimization challenges.

Responsibilities

• Own the CRO testing roadmap and prioritization strategy across multiple client accounts.
• Develop, manage, and analyze A/B and multivariate testing programs to improve conversion rates and revenue performance.
• Conduct heuristic analyses, competitive research, and customer journey evaluations to identify optimization opportunities.
• Design CRO hypotheses focused on improving website layouts, content structures, visuals, messaging, and user experiences.
• Translate test results into clear business impact insights, including conversion improvements, revenue growth, and customer lifetime value opportunities.
• Manage the testing implementation process, analytics stack, reporting workflows, and performance measurement.
• Collaborate with clients to understand business objectives, design goals, and digital experience challenges.
• Create and present client-facing recommendations, optimization strategies, and performance reports.
• Support new business initiatives through website audits, opportunity assessments, project scoping, and strategic recommendations.
• Provide mentorship, feedback, and quality assurance support to junior strategists and team members.
• Contribute to the development of internal CRO frameworks, methodologies, and best practices.
• Monitor eCommerce trends, emerging technologies, and industry benchmarks to identify new growth opportunities.
• Support leadership initiatives, team updates, and internal knowledge-sharing activities.
• Make ongoing recommendations to improve Shopify-based eCommerce experiences and maximize customer engagement.

Requirements

• 5+ years of experience working with Shopify Plus agencies, eCommerce brands, or similar digital optimization environments.
• Proven experience managing conversion rate optimization strategies and delivering measurable business improvements.
• Expert-level knowledge of the Shopify Plus ecosystem and D2C eCommerce best practices.
• Strong understanding of website design principles, user experience optimization, and digital conversion strategies.
• Hands-on experience with A/B testing and multivariate testing methodologies.
• Strong familiarity with Google Analytics 4, Google Tag Manager, and other analytics platforms.
• Ability to analyze performance data, identify trends, and turn insights into actionable recommendations.
• Experience creating CRO strategies based on user behavior, funnel analysis, competitive research, and customer needs.
• Excellent communication and collaboration skills, with the ability to work effectively with technical and non-technical stakeholders.
• Strong presentation skills and the ability to communicate complex findings clearly to clients and internal teams.
• Self-motivated mindset with the ability to manage multiple projects and priorities in a fast-changing environment.

Preferred Qualifications

• Experience with Shopify ecosystem tracking, tags, and pixel implementation.
• Experience using CRO and experimentation platforms such as Convert, VWO, Intelligems, Optimizely, or similar tools.
• Experience with user behavior analytics tools such as Microsoft Clarity, Hotjar, Lucky Orange, or equivalent platforms.
• Experience supporting multiple client accounts simultaneously.
• Passion for staying current with eCommerce trends, digital marketing strategies, and optimization techniques.

Benefits

• Competitive annual base salary ranging from $90,000 to $120,000 USD.
• Fully remote work opportunity for eligible candidates located in approved U.S. states.
• Opportunity to work with leading eCommerce brands and Shopify Plus businesses.
• Flexible remote-first work environment.
• Exposure to complex optimization challenges and high-impact digital projects.
• Opportunities to develop advanced CRO, analytics, and strategic consulting skills.
• Collaborative culture focused on innovation, knowledge sharing, and continuous improvement.
• Opportunity to contribute to internal methodologies and industry-leading practices.
• Professional growth opportunities within a forward-thinking eCommerce organization.