Sr. Manager, B2B Conversion Rate Optimization (CRO)

About the role

Bring your CRO expertise to a high-impact digital marketing team focused on improving web and eCommerce experiences across a large, complex B2B environment. This role combines hands-on experimentation, analytics, and cross-functional collaboration to help shape the testing strategy, optimize conversion, and drive measurable growth on a newly created team.

Responsibilities

• Lead the day-to-day execution of A/B, split, and multivariate tests within Optimizely.
• Build and launch brand-compliant web and page variations in Optimizely CMS.
• Develop and manage personalization campaigns for targeted audience segments.
• Use generative AI tools to speed up testing ideas, variation copy, and workflow efficiency.
• Monitor live experiments and validate tracking in Google Analytics 4.
• Review session recordings, heatmaps, and user feedback to identify friction points and testing opportunities.
• Document experiment outcomes and provide clear, data-backed recommendations for next steps.
• Optimize key conversion points across the buyer journey, including forms, pricing pages, checkout, trial nurture, and abandoned cart experiences.
• Partner with UX, design, and engineering teams to implement experiments and troubleshoot complex builds.
• Perform thorough QA across devices and browsers before tests go live.

Skills

• 6+ years of experience in digital marketing, web optimization, or eCommerce with a strong focus on hands-on CRO execution.
• Deep, practical experience with the Optimizely suite, including Optimizely Web Experimentation and Optimizely CMS.
• Strong front-end development skills with HTML, CSS, JavaScript, and/or jQuery.
• Advanced proficiency with Google Analytics 4 and user behavior tools.
• Experience working within enterprise B2B environments and complex marketing/sales funnels.
• Proven ability to improve conversion metrics and contribute to revenue or pipeline growth through experimentation.
• Excellent QA, problem-solving, and attention-to-detail skills.
• Comfort collaborating across marketing, UX, design, and engineering teams.
• Hands-on experience using CRM and marketing automation tools such as Salesforce, Marketo, or HubSpot.
• A collaborative, organized approach with strong communication and prioritization skills.

Preferred Skills

• Experience with B2B eCommerce optimization and Adobe Commerce.
• Background in checkout optimization, abandoned cart recovery, or trial-to-paid conversion.
• Experience supporting product-led growth or digital purchasing journeys.
• Familiarity with large websites, multiple product lines, and complex stakeholder environments.
• Exposure to lifecycle marketing and full-funnel conversion tracking.
• Experience leading or contributing to growth-focused experimentation strategy.
• Interest in using AI to improve testing speed, ideation, and analysis.

Pay

$160,000 - $200,000 per year based on qualifications and experience.