Senior Manager, Conversion Rate Optimization (CRO)

About the role

We are seeking a data-driven and strategically minded Senior Manager of Conversion Rate Optimization (CRO) to lead our optimization team and oversee digital growth strategies.

Responsibilities

• Team Leadership & Strategy
  Manage and Mentor: Lead, develop, and mentor a team of CRO and digital optimization specialists and managers.
  Cultivate an Experimentation & AI Culture: Act as the CRO evangelist within the broader Digital Marketing organization, championing a culture of continuous testing, learning, and adopting new, AI-driven ways of working.

• Web Optimization & Testing
  Lead the CRO Roadmap: Own the Optimizely platform. Develop and scale the A/B, split, and multivariate testing roadmap across the corporate website and e-commerce storefront.

• AI-Driven Optimization Strategy
  Identify and implement strategic use cases for AI within the CRO process—such as leveraging predictive AI for audience segmentation, or generative AI for rapid test ideation and copywriting at scale.

• LifeCycle & Revenue Growth
  Drive Full-Funnel Conversion: Design and execute multi-touch nurture sequences to convert evaluators into paying customers.
  Recover Lost Revenue: Implement and optimize abandoned cart recovery programs and other lifecycle campaigns to accelerate time-to-purchase.

• Personalization
  Implement targeted personalization strategies to serve relevant messaging, content, offers, and digital experiences to priority user segments.

• Analysis & Insights
  Leverage web analytics, heatmaps, session recordings, and user feedback to identify drop-offs and high-value optimization opportunities.
  Monitor and report on the commercial and digital performance of all CRO and lifecycle initiatives. Translate complex test results into actionable business insights for executive leadership using data visualization dashboards.

• Marketing Data Integration
  Work closely with Marketing Operations to ensure seamless data flow and accurate tracking across web platforms, CRM (Salesforce), and marketing automation systems (Marketo).

• Cross-Functional Collaboration
  Work across marketing teams—including Product and Industry Marketing, Campaigns, and Paid Media—to generate high-impact testing concepts that inform the optimization roadmap, and partner with these teams on implementation.
  Partner with UX & Design: Collaborate with UX/UI designers to create test variations that align with brand guidelines while pushing the boundaries for performance.
  Partner with Engineering: Partner with web development teams to ensure tests are launched smoothly, flawlessly, and without negatively impacting site performance.

Qualifications

• Experience: 8+ years of experience in digital marketing, with at least 3+ years directly managing Conversion Rate Optimization (CRO) and direct people management experience.

• B2B E-commerce: Proven experience scaling and growing e-commerce engines and storefronts specifically within a B2B environment. Hands-on experience or familiarity with Adobe Commerce is highly preferred.

• AI Curiosity & Innovation: Demonstrated curiosity for integrating AI tools into marketing processes to improve speed-to-market, variation generation, or data analysis.

• Testing Tools: Hands-on expertise with Optimizely is required.

• Lifecycle Marketing: Proven track record of building and optimizing revenue-generating lifecycle programs.

• Analytics & Visualization: Proficiency in web analytics (Google Analytics 4) and user behavior tools. Strong experience using data visualization tools (ie. Power BI and Data Studio) and dashboards to analyze funnel metrics and report on test performance.

• Business Operations: Familiarity with the integration of marketing automation (Marketo) and CRM (Salesforce) data to track full-funnel conversion efficiency.

• Technical Acumen: Strong understanding of web technologies (HTML, CSS, JavaScript) as they relate to deploying and troubleshooting tests.