Sr Content Strategist, Amazon Leo

Description

Alexa is Amazon's low earth orbit satellite network. Our mission is to deliver fast, reliable internet connectivity to customers beyond the reach of existing networks. From individual households to schools, hospitals, businesses, and government agencies, Alexa will serve people and organizations operating in locations without reliable connectivity. We are seeking a Senior Content Strategist to help build Alexa's global content engine from the ground up.

Key job responsibilities

• Develop and execute global content strategies aligned with Alexa's business goals and target audiences across B2B and B2C segments
• Own and manage the global content calendar, ensuring timely delivery of content aligned with product launches, campaigns, and market segment moments
• Oversee content creation across various formats (blogs, white papers, case studies, infographics, videos, and more) working with internal teams and external content providers
• Conduct audience research and content audits to inform strategy and identify content gaps
• Optimize content for SEO, answer engine visibility, and multi-system distribution
• Leverage AI tools and automation to scale content production, personalization, and optimization across segments
• Analyze performance metrics and recommend improvements to drive continuous content optimization
• Collaborate with cross-functional teams (design, product marketing, product management, comms, and subject matter experts) to ensure alignment across execution touchpoints
• Ensure brand voice, messaging, and positioning consistency across all content
• Determine optimal content formats and channels based on audience segment and persona to drive engagement, lead generation, and customer loyalty
• Manage relationships with internal and external content creators, agencies, and subject matter experts
• Stay updated on industry trends, competitor content strategies, and algorithm changes affecting content marketing

Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• Experience designing, planning, and delivering content projects
• Experience developing and executing content strategies across multiple channels and formats