Sr. Consultant, Marketing

Alternate locations: Charlotte, NC; Fort Wayne, IN; Omaha, NE; Radnor, PA. Hybrid work arrangement: 3 days per week in a Lincoln office. Relocation assistance is not available for this opportunity.

About the role

As the Sr. Consultant, Marketing, you will provide subject matter expertise and direction on complex marketing projects and initiatives that support sales growth, client retention, and market awareness for retirement plan services. You will develop and execute strategic marketing plans that bring Lincoln's value proposition to life through storytelling, sales enablement, and multi-channel marketing campaigns. You will serve as a trusted marketing advisor to sales, relationship management, and business leaders, helping position Lincoln's capabilities in new business, finalist, and rebid opportunities.

Responsibilities

• Develop and oversee the execution of complex and detailed go-to-market marketing strategies that effectively position, differentiate, and promote Lincoln’s capabilities with key audiences.
• Bring Lincoln’s retirement services value proposition to life through storytelling for use in new business and retention situations, as well as through sales and service collateral and industry promotion.
• Partner closely with sales, relationship management, and distribution teams to understand market needs and identify and develop new marketing solutions that support business growth and client retention.
• Serve as a trusted marketing consultant to business stakeholders by providing guidance on messaging, positioning, and effective communication of Lincoln's capabilities and differentiators.
• Lead the development of marketing content and sales enablement materials, including presentations, videos, digital experiences, collateral, emails, microsites, and thought leadership assets.
• Identify opportunities to enhance and evolve how Lincoln's story is delivered in market, leveraging digital capabilities, new technologies, and innovative approaches.
• Collaborate across marketing, sales, product, analytics, and service teams to ensure alignment of messaging, strategy, and execution.
• Analyze campaign, engagement, and business performance metrics to evaluate effectiveness, identify trends, and provide actionable recommendations to stakeholders.
• Monitor marketplace activity, competitive trends, and field feedback to help refine messaging, marketing approaches, and value proposition strategies.
• Support strategic growth initiatives by developing marketing concepts, campaigns, and resources that drive measurable business outcomes.
• Continually identify opportunities to improve processes, increase scalability, and enhance the efficiency and effectiveness of marketing support.

Requirements

• 5–7+ years of experience in B2B marketing, field marketing, sales enablement, product marketing, or a related marketing discipline directly aligned to the responsibilities for this position.
• 4-year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's) in business, marketing, or communications.
• Experience developing and executing complex marketing plans and campaigns.
• Strong written and verbal communication skills with the ability to translate complex concepts into compelling marketing narratives.

Qualifications

• Experience supporting institutional retirement, employee benefits, financial services, or workplace solutions businesses.
• Experience developing value propositions, messaging frameworks, and sales enablement resources.
• Strong presentation skills with demonstrated ability to influence at all levels of management through clear, informed, and logical discussions/presentations.
• Experience analyzing marketing performance metrics and communicating insights to leadership.
• Proven ability to manage multiple priorities and deliver results in a fast-paced environment.
• Demonstrated strength in relationship management, collaboration, and strategic thinking.
• Ability to read, analyze, and interpret both internal and external documents such as general media/publications, professional journals, technical procedures, governmental regulations, policies, proposals, and standard operating procedures.
• Demonstrated ability to evaluate trends in data or information.
• Demonstrated ability to identify and recommend process improvements.
• Ability to find common ground and gain collaboration among senior/executive management, colleagues, and peers; can influence outcomes without directing or commanding.

Benefits

• Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributes.
• Leadership development and virtual training opportunities.
• PTO/parental leave.
• Competitive 401K and employee benefits.
• Free financial counseling, health coaching, and employee assistance program.
• Tuition assistance program.
• Flexible work arrangements that work for you.
• Effective productivity/technology tools and training.

Pay

The pay range for this position is $96,900 – $176,200, with anticipated pay for new hires between the minimum and midpoint of the range. Pay is based on non-discriminatory factors including but not limited to work experience, education, location, licensure requirements, proficiency, and qualifications required for the role. The base pay is one component of Lincoln’s total rewards package for employees. The role may also be eligible for the Annual Incentive Program, which is discretionary and based on the performance of the company, business unit, and individual. Other rewards may include long-term incentives, sales incentives, and Lincoln’s standard benefits package.