DirectJobHub
Jobs · Marketing · South Carolina

Sr. Marketing Consultant

LPL Financial · Fort Mill, SC · 2 wk ago
Marketing$77k–$128k/yrFull-time

About the Role

LPL’s Strategic Wealth Services department is seeking an experienced Senior Marketing Consultant who is confident being client-facing and adaptable to a fast-paced, ever-changing environment. In this agency-style role, you will serve as the marketing partner for several high-profile financial advisor brands, combining strategic marketing knowledge with digital and traditional best practices to execute comprehensive marketing strategies.

Responsibilities

  • Act as the marketing relationship manager and strategist for advisor firms, handling all client communications.
  • Curate and implement digital marketing editorial calendars for blogs, e-newsletters, email campaigns, digital ads, and social media platforms, aligning with advisor goals.
  • Create traditional advertisements (print, billboard, radio) and negotiate rates with publication companies.
  • Implement prospect engagement, niche prospecting processes, and workflows to drive business growth for LPL and advisors.
  • Establish and measure ROI and KPIs, including email click-through rates, social media engagement, and website traffic.
  • Develop and produce each advisor’s marketing plan based on their preferences, integrating LPL’s tools.
  • Schedule and host bi-weekly discussions with advisors.
  • Maintain advisor brand (logo, design treatment), website, and blog in collaboration with internal and external parties.
  • Collaborate with advisor office staff to ensure cohesive messaging and provide coaching for events and seminars.
  • Work with compliance to ensure content, brand, and messaging comply with SEC, LPL policy, and FINRA rules.
  • Collaborate with fellow marketing consultants to enhance programs based on advisor feedback.
  • Occasional travel may be required (less than 10%).

Requirements

  • Bachelor’s degree in marketing, communications, or a related field.
  • 5-7 years of experience in marketing and digital marketing.
  • Experience with CRM, inbound marketing tools, and web management.

Skills

  • Knowledge of e-commerce, social media advertising, PPC, SEO, and SEM.
  • Understanding of offset and digital print.
  • Experience in event planning and webinars (a plus).
  • Working knowledge of web design principles, best practices, and content management platforms.
  • Ability to develop and execute sales and marketing strategies.
  • Excellent written and verbal communication skills.
  • Strong project management and organizational skills.
  • Proficiency with digital marketing tools such as Google Analytics and Google AdWords.

Preferences

  • Familiarity with Salesforce and AdvisorStream.
  • Experience in financial services.

Pay

Pay Range: $76,838.00 - $128,132.00. Actual base salary varies based on factors including relevant skills, prior experience, education, internal peer benchmarks, demonstrated performance, and geographic location.

Benefits

LPL offers a highly competitive Total Rewards package, including 401K matching, health benefits, employee stock options, paid time off, and volunteer time off.

Similar jobs