Sr. Consultant, Firm Marketing

Job Description

As a Senior Consultant, Firm Marketing, you will lead the development and execution of marketing strategies using highly advanced marketing principles. You will execute on future business or marketing needs driven by quantitative data/research, competitive insights and/or consumer behaviors. Additionally, you will ensure a strong focus on end-to-end customer experience, delivering exceptional customer experience overall.

• Leads in the development and execution of strategies and plans that ensure long-term sustainable growth of the business.
• Synthesizes data and uses this understanding to support identification and innovation of business-building solutions.
• Led sophisticated projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
• Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution.
• Leads creative development and provides specific feedback on look and feel and develops strong creative briefs.
• Maintains monitoring of emerging innovative trends in content, design and marketing tactics.
• Reviews and analyzes customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior.
• Helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
• Ensures programs are on strategy and on schedule.

Key Responsibilities

• Leads in the development and execution of strategies and plans that ensure long-term sustainable growth of the business.
• Synthesizes data and uses this understanding to support identification and innovation of business-building solutions.
• Led sophisticated projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
• Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution.
• Leads creative development and provides specific feedback on look and feel and develops strong creative briefs.
• Maintains monitoring of emerging innovative trends in content, design and marketing tactics.
• Reviews and analyzes customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior.
• Helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
• Ensures programs are on strategy and on schedule.

Reporting Relationships

Reports to Director/Associate Vice President/Vice President. This is an individual contributor and may manage a team based on organizational structure; may also lead virtual and project teams.

Typical Skills And Experience

• Bachelor’s degree in marketing, business administration or related field; graduate degree highly desirable.
• 10 or more years related professional experience in marketing, field sales management, insurance or related field.
• Prior marketing development and project leadership exposure/experience preferred.

Values

Regularly and consistently demonstrates Nationwide Values. Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged.