Sr Communications Manager, Culture and Influence Campaigns

Campaign Planning

Translate audience-led strategy into clear, integrated campaign approaches across campaigns, culture moments, and always-on efforts.
Lead social and creator strategy, defining how campaigns show up across platforms, formats, and communities.
Identify cultural trends, audience insights, and performance signals, and translate them into actionable campaign ideas, social and creator strategies, and activation approaches.
Ensure all campaign plans and tactics align with business priorities, audience strategy, and performance goals.

Creator & Social Programming

Lead creator-first social media campaign strategies, leveraging performance data and audience insights, that positions creators and talent as collaborators, not just amplification.
Define and evolve engagement strategies leveraging Microsoft’s owned social channels.
Guide how creators are integrated into campaigns and programs from the outset, ensuring alignment with audience and campaign priorities.
Partner with & support other Microsoft creator teams to identify and activate talent that strengthens cross-organization campaign relevance, reach, and impact.

Experiential & Partnership Activations

Support development and execution of in-real-life activations, from large-scale culture-shaping moments to more targeted, intimate experiences.
Guide delivery of activation experiences and related content, working across creative and production partners to ensure execution is cohesive, high-quality, and built for amplification.
Translate experiential and partnership opportunities into integrated campaign extensions across owned channels.
Partner with and support Partnerships Managers in shaping and bringing partnership opportunities into activations, ensuring alignment with campaign priorities and audience impact.

Stakeholder & Agency Management

Support day-to-day partnership with agency team, providing clear direction, feedback, and data-informed guidance across workstreams, while identifying and resolving gaps, and opportunities quickly.
Translate across the Culture & Influence team strategy into clear scopes, timelines, and deliverables for the agency and stakeholder.
Drive cross-functional alignment across stakeholders to ensure campaigns launch cohesively and deliver against shared priorities.