Sr. Marketing Communications Manager

Kemin Industries is seeking a Sr. Marketing Communication Manager to join the North America Animal Nutrition & Health Business Unit. This role combines strategic leadership, team development, and executional excellence to enhance customer experience and drive business performance.

About the role

The Sr. Manager, Marketing Communications is a people leadership role within the North America Animal Nutrition & Health business unit, leading a high-performing team and driving marketing strategies that support business growth and customer engagement. Reporting to an Associate Director or Director, this position oversees integrated brand, content, channel, and demand generation initiatives while partnering with stakeholders to translate business priorities into impactful marketing outcomes. This position is based on-site at Kemin WW Headquarters in Des Moines, Iowa.

About Kemin

Kemin is a privately held, family-owned-and-operated global biotechnology company driven by curiosity and committed to transforming the quality of life for people, pets, and the planet. We create solutions that strengthen health and wellbeing, provide nutrition and immune support for pets and production animals, safeguard the planet’s natural resources, and protect the global food supply chain. We supply over 500 specialty ingredients for industries including human and animal health and nutrition, pet food, aquaculture, nutraceutical, food technologies, crop technologies, textiles, biofuels, and animal vaccines. Kemin employs 3,500 global employees with operations in 90 countries and manufacturing facilities in Belgium, Brazil, China, Egypt, India, Italy, San Marino, Singapore, South Africa, and the United States.

Responsibilities

• Guide new brand launches from creative concept through legal clearance, ensuring alignment with target audience, positioning, and brand strategy.
• Enforce brand identity, monitor brand metrics, and escalate recurring compliance issues.
• Build channel plans across web, email, social, print, and trade touchpoints for assigned programs.
• Manage publishing calendars, content quality, oversee SEO basics, and leverage global digital marketing resources.
• Measure cross-channel performance and optimize toward platforms and formats driving the strongest engagement.
• Develop media and public relations strategy, including priority audiences, messaging, and spokesperson approach.
• Oversee external communications across earned media, press materials, digital content, and social platforms.
• Partner with the corporate communications team to monitor reputation, media coverage, and emerging issues to proactively manage public perception and response.
• Manage department marcom budget and expense planning in accordance with the annual communication and event calendar.
• Build a high-performing team, fostering a culture of accountability, continuous learning, and strong cross-functional teamwork.
• Support new market-focused brands using the agreed Brand Model: Target, Value Proposition, Brand Identity.
• Independently develop channel plans aligning with marketing objectives, audience behaviors, and engagement goals across the communication mix.
• Create and manage content programs, implement cross-channel distribution strategies, and ensure message consistency.
• Develop and implement channel effectiveness metrics, analyze engagement patterns, and identify optimization opportunities.
• Provide oversight of digital analytics, reporting, and effectiveness metrics to monitor conversion performance and uncover optimization opportunities.
• Lead the development of targeted engagement strategies and oversee digital content and social media initiatives across corporate platforms and online channels.
• Hire, onboard, and manage performance for a small team of individual contributors.
• Provide regular coaching and feedback to build team members' skills and support career development.
• Set team priorities and workload in alignment with department goals.
• Perform other duties and projects as assigned.

Requirements

• Bachelor’s Degree in Communications, Marketing, Public Relations, Journalism, Life Science, or Business Administration with 8+ years of relevant experience.
• 8-12 years in marketing communications, brand management, or campaign management within B2B industries.
• Experience working for a global company in life science or agriculture is preferred.
• Solid experience leading brand, campaign, collateral, or event programs across multiple channels.
• Demonstrated ability to translate strategy into regional/BU campaigns and programs with measurable outcomes.
• Experience with lead generation and media/public relationship management.
• Proven ability to lead and develop a small team while managing external agency partners.
• Solid analytics and performance measurement skills for campaigns, collateral, channels, or events.
• Strong leadership, communication, and interpersonal skills, with the ability to influence cross-functional stakeholders and build effective relationships in a matrix organization.
• Develops brand architecture and constituent brand strategies within a market sector, including brand architecture, portfolio, and naming conventions.
• Supports new market-focused brands using the agreed Brand Model: Target, Value Proposition, Brand Identity.
• Ability to travel up to 30%.

Benefits

• Competitive Financial Package: Rewarding salary, uncapped bonus opportunities, 401k match program, and generous paid vacation and holidays.
• Health and Wellness Support: Fitness reimbursement for the whole family, access to an on-site fitness center, a restaurant offering seasonal fresh food options, and free fresh fruit in break areas.
• Career Development and Advancement: Opportunities for growth and development throughout your career.
• Continued Learning Opportunities: In-house learning platforms with thousands of training resources (live and online), and tuition reimbursement for external post-secondary pursuits.
• Service Opportunities: Paid time off for service, partnerships with The World Food Programme and Habitat for Humanity, and local community initiatives.