Sr. Marketing Communications Manager

About the role

At Recor Medical, we are pioneering Ultrasound Renal Denervation (uRDN) therapy to treat hypertension, the leading cardiovascular risk factor in the world. With our Paradise™ uRDN System, we’re on a mission to provide the millions of people who suffer from hypertension with a non-drug and minimally invasive option to lower their blood pressure. Join us on our journey and make a meaningful impact on the lives of people around the globe.

Responsibilities

Marcom Strategy and Content Development

• Develop and execute integrated strategies across channels (e.g., Web, email, social media, print, experiential) and audiences (external and internal) to support business, brand, and marketing objectives
• Lead the creation of compelling content as an individual contributor and with vendors to deploy across channels for target customer segments
• Build and manage comprehensive campaigns from concepting through deployment and performance measurement
• Champion the implementation of new tools, methods, and best practices to reach and engage audiences

Creative Direction (visual, verbal, and experiential)

• As an individual contributor or with vendors, develop marketing materials from concept to production in collaboration with the Marketing team
• Provide subject matter expertise, consulting with the Marketing team on design, brand, and copywriting
• Select and manage relationships with vendors to deliver creative that is on strategy, on brand, on time, and on budget

Analysis, Insights, and Measurement

• Synthesize and distill insights from qualitative and quantitative research to develop or refine customer segments, journeys, personas, etc.
• Apply insights to develop and refine audience-centric content strategies and tactics
• Measure and assess performance of content and campaign strategies and apply learnings for continuous improvement

Budget Management

• Forecast annual budget requirements
• Manage budget allocations aligned with plan
• Oversee vendor contracting and related purchase orders

Requirements

• 7+ years of experience working in marketing or marketing communications role in Medical Devices or similar industry
• 5+ years of experience developing multi-channel marketing communications content, including hands-on copywriting, editing, and art/design direction
• 5+ years of vendor selection and management experience
• 5+ years of budget forecasting and management experience
• Excellent attention to detail
• Exemplary written and verbal communication skills
• Excellent analytical and project management skills
• Self-starter driven to execute and continually improve
• Strong intellectual curiosity with the desire to learn best practices and improve effectiveness
• Ability to operate in a dynamic business environment
• Ability to build collaborative and supportive cross-functional relationships
• Fluent in English

Nice to haves

• Hands-on graphic design experience
• Proficiency in latest Adobe Creative Cloud programs
• Downstream marketing experience
• Knowledge and experience in the interventional cardiology field
• Direct-to-patient marketing communications experience

Pay

Salary Range: $176,784 – $195,000 (Annual Base Salary)

The successful candidate's starting base pay will be determined based on job-related skills, experience, qualifications, work location and market conditions. The expected base pay range for this role may be modified based on market conditions.