Sr Commercial Operations Analyst

About Us

Connected International, Inc. (Connected Cannabis Co.) is a leading vertically integrated cannabis company based in Sacramento and operating in California, Arizona, and Florida. With over 11 years of experience, Connected specializes in breeding, growing, manufacturing, and distributing top-shelf cannabis through its state-of-the-art facilities and proprietary genetics. The company has over 250 employees across the United States and maintains a strong presence in the industry across multiple markets. Connected's mission is to breed, grow, and sell the best cannabis in the world, setting high standards for its products, people, and partners.

About The Role

The Senior Commercial Operations Analyst provides data-driven insights, business intelligence, forecasting, and operational support to the Commercial organization. Reporting to the Director of Analytics under the Finance department, this role partners cross-functionally with the VP of Commercial and State Sales Managers to transform ERP, CRM, syndicated market data, and customer performance into actionable recommendations that improve revenue growth, commercial execution, and operational efficiency. This position serves as the analytical partner responsible for delivering reporting, identifying trends and opportunities, measuring commercial performance, and enabling data-driven decision making across all markets.

Responsibilities

• Commercial Analytics & Reporting
  • Develop, maintain, and automate commercial dashboards, scorecards, and KPI reporting across all markets.
  • Analyze ERP, CRM, inventory, customer, and sales performance data to identify trends, risks, and revenue opportunities.
  • Deliver weekly commercial business reviews highlighting performance, market changes, customer insights, and recommended actions.
  • Prepare executive reporting for weekly, monthly, and quarterly business reviews.
• Forecasting & Business Intelligence
  • Develop forecasting models, sales projections, and revenue tracking tools.
  • Monitor forecast accuracy and identify business risks requiring Commercial Leadership attention.
  • Analyze purchasing behavior, assortment trends, inventory health, promotional effectiveness, and sales performance.
  • Support territory planning, account segmentation, quota tracking, and performance measurement.
• Market Intelligence
  • Analyze syndicated data sources (Headset, BDSA, etc.) to evaluate market share, pricing, competitive activity, and assortment opportunities.
  • Provide regular competitive intelligence and commercial recommendations.
• Commercial Operations
  • Maintain CRM integrity and reporting accuracy.
  • Measure promotional ROI, trade investment effectiveness, and distribution performance.
  • Identify opportunities to automate reporting and improve commercial processes.
  • Partner with Finance, Marketing, Operations, Supply Chain, and Business Intelligence to ensure reporting consistency.
• Decision Support
  • Serve as the primary analytical partner to the VP of Commercial and State Sales Managers.
  • Translate complex data into concise business recommendations.
  • Support executive presentations, business cases, and special projects.

Key Success Metrics

• Forecast accuracy
• Reporting accuracy and timeliness
• Dashboard adoption
• CRM data integrity
• Promotional ROI visibility
• Market intelligence quality
• Reporting automation
• Commercial decision support effectiveness

Requirements

• Bachelor's degree in Business, Finance, Economics, Analytics, Data Science, or related field.
• 4–7 years of Commercial Operations, Sales Operations, Revenue Operations, Business Intelligence, or Commercial Analytics experience.
• Advanced Microsoft Excel skills (Power Query, PivotTables, advanced formulas).
• Experience with ERP systems, CRM platforms, and BI tools (Power BI, Tableau, Looker, etc.).
• Experience with Headset, BDSA, Nielsen, Circana, or similar syndicated data preferred.
• Excellent analytical, communication, and presentation skills.
• 21 years & older.

Pay

The salary range for this position is $110,000.00 - $130,000.00 annually. Compensation may vary outside of this range depending on qualifications, skills, competencies, experience, and location.

Physical Requirements / Workplace Environment

• Requires normal, corrective vision range, the ability to see color, and the ability to distinguish letters, numbers, and symbols.
• Requires normal hearing range.
• Workplace is an office setting.

The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Benefits

• Competitive pay
• Employee discounts at Connected retail stores
• Employee Assistance Program
• Paid time off (PTO)
• Career growth and internal advancement opportunities
• Chance to work in an exciting new start-up industry