Sr Commercial Marketing Manager, Local Offers & Playbook - Fiber

About the Role

T-Mobile Fiber is scaling fast, and winning at the local level is what enables us to scale nationally. We're looking for a Sr Commercial Marketing Manager, Local Offers & Playbook to be the connective tissue between our national Fiber Acquisition strategy and what actually happens, market by market, on the ground. This role is part program manager, part strategist — equal parts organized and creative. It's a hybrid position requiring at least 3 days per week in-office.

Responsibilities

• GTM & Program Management: Own the system of record for T-Fiber's local GTM work — managing intake, prioritization, timelines, and status across every active market initiative. Lead offer planning and strategy, developing pricing, promotions, and product positioning that align with business goals. Assist partners in annual and quarterly planning cycles. Assess business models and make data-informed decisions, maintaining offers and tactics through their natural lifecycle.
• Local Offer Playbook: Develop and maintain a local offers playbook enabling delivery of local targets, tracking financial performance, lift, and market reception.
• Cross-Functional Coordination: Work across Marketing, Product, Pricing, Analytics, and Channel teams to socialize local offer ideas, gather input, and drive them toward a decision. Serve as a trusted liaison between the T-Fiber team and broader Commercial Marketing, ensuring local-market needs are represented in national planning conversations.
• Local Offer Ideation: Partner with the Fiber Acquisition Team and Regional Team to develop offer concepts tailored to specific fiber markets, using local competitive dynamics, penetration data, and consumer insights.
• Reporting & Visibility: Provide regular, clear status reporting to leadership on the local GTM pipeline, offer ideation progress, and intake volume/health.
• Process Improvement: Identify and address friction in the intake-to-execution process, driving continual improvements in planning and tracking.

Qualifications

• Bachelor's degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience.
• 7+ years of experience in marketing, GTM, program/project management, or offer strategy, ideally within telecom, broadband, fiber, or a related fast-paced consumer industry.
• Hands-on experience managing intake and workflows in Asana or a comparable project/work management tool.
• Track record of managing multiple concurrent workstreams across markets or regions without losing sight of details.
• Comfort contributing to offer and promotional strategy, not just tracking others' work.
• Strong cross-functional collaboration skills and ability to build trust with diverse teams.
• Clear, concise communication skills, both written and verbal, including presenting to leadership.
• Preferred: Background in local/regional marketing strategy, offer/pricing modeling, or promotional strategy.
• Must be at least 18 years of age and legally authorized to work in the United States.

Skills

• GTM Operations: Intake management, prioritization frameworks, workflow hygiene, and reporting.
• Local Offer Ideation: Supporting market-specific offer concepts, pricing/promotion ideas, and local positioning.
• Playbook Management: Growing, tracking, and maintaining a living playbook of successful tactics and offers by market prototypes.
• Execution Discipline: Keeping a fast-moving, multi-market pipeline organized, visible, and outcome-focused.

Benefits

Full and part-time employees have access to benefits including medical, dental, vision insurance, 401(k), employee stock grants, paid time off, paid parental leave, tuition assistance, and more. Eligible employees also receive mobile service and home internet discounts, pet insurance, and access to commuter programs.

Pay

Total Target Cash Earnings Opportunity: $131,160 - $236,640
National Base Pay Range: $109,300 - $197,200

Actual pay varies based on factors like location, qualifications, and experience. For location-specific pay ranges, visit https://paylookup.t-mobile.com/paylookup?reqID=REQ373852.