Sr Commercial Marketing Manager

About the role

Sr Commercial Marketing Manager is responsible for developing and implementing strategies which promote company growth and brand awareness. This role is responsible for developing strategies and business cases for all services and product innovations and current product optimization, factoring in market dynamics, consumer patterns, competitive actions, retailer/channel conflict, etc. The Sr Commercial Marketing Manager will work with multiple internal and external groups such as Market Intelligence, Product, Engineering, Marketing, Partnerships, Creative, Brand Strategy, Program Management and Operations to define and execute strategic vision. Lead the discovery phase for new opportunities and present recommendations to senior leadership. This is a great opportunity for a creative and innovative professional to identify new solutions and carry out projects in a large supported environment in service of driving meaningful customer engagement and retention.

Responsibilities

• Develop and implement T-Mobile strategies to continuously improve the customer experience and drive subscriber and revenue growth.
• Drive strategy and high-level business rationale - market/product/brand fit, etc. and own T-Mobile service and product roadmap.
• Define target, value prop and reason to believe requirements – lead creation of and prioritizing use cases to deliver on strategy.
• Develop strategy using data analytics and customer/business insights to clearly articulate the market opportunities and provide recommendations to senior leadership on path forward.
• Collaborate closely with product and GTM teams to drive successful product launches and revenue enhancements.
• Manage multiple priorities in a fast paced and changing environment.
• Manages business performance including tracking of results, preparing contingencies and developing iterations of the plan in a competitive environment.
• May lead/mentor less experienced peers.

Qualifications

• Bachelor's Degree (Required)
• Master's/Advanced Degree (Preferred)
• Marketing experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods. (Required)
• Driving strategy cross functionally. (Preferred)
• Analyzing customer, business and industry data to drive business performance (Preferred)

Skills

• Builds marketing strategies and business cases that move awareness, consideration, conversion, engagement, and retention. Defines target, value prop, and reason to believe. Sets KPIs and success criteria before launch and carries go-to-market plans from concept through in-market execution.
• Owns email, SMS, push, and in-app programs end to end — brief, audience logic, creative direction, QA, launch — to engage customers across the lifecycle. Works from the customer's point of view and uses behavioral, demographic, and preference data to build journeys, targeting, and retargeting logic. Pulls and interprets performance data directly.
• Designs and run tests across messaging, timing, and creativity. Builds holdouts and measures incremental impact. Uses results to optimize live programs and shape the next roadmap.
• Drives alignment across cross-functional partners without formal reporting lines. Builds on others' ideas with a "yes, and" mentality and frames ambiguous problems with "how might we." May mentor less experienced peers.

Pay

Total Target Cash Earnings Opportunity: $131,160 - $236,640. National Base Pay Range: $109,300 - $197,200. The Total Target Cash Earnings Opportunity represents the expected total cash compensation for this role at target performance, combining base salary and annual incentive opportunity. Actual earnings may be higher or lower depending on individual performance and overall company results. The base pay range reflects the compensation component of this opportunity. The candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

Benefits

• Medical, dental and vision insurance
• Flexible spending account
• 401(k)
• Employee stock grants
• Employee stock purchase plan
• Paid time off and up to 12 paid holidays (about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually)
• Paid parental and family leave
• Family building benefits
• Back-up care
• Enhanced family support
• Childcare subsidy
• Tuition assistance
• College coaching
• Short- and long-term disability
• Voluntary AD&D coverage
• Voluntary accident coverage
• Voluntary life insurance
• Voluntary disability insurance
• Voluntary long-term care insurance
• Mobile service & home internet discounts
• Pet insurance
• Commuter and transit programs

Schedule

Travel Required: Yes