Sr. Category Manager-Live New Verticals

About the role

Live Category Managers own the P&L for their live commerce categories, driving GMV by spearheading seller acquisition, development, and a pipeline of innovative live events. They develop a pipeline of engaging live events, foster creative show concepts, and encourage sellers to test new, interactive "shoppertainment" formats. They track category performance and analyze outcomes from pilot programs and new format trials to identify key growth drivers. They actively contribute to defining meaningful KPIs and scalable best practices for the evolving live commerce landscape.

Responsibilities

• Deliver GMV targets through strategic category plans, continuously refined by learnings from new content and format trials.
• Seller Ecosystem & Success: Set the strategy for recruiting, onboarding, and cultivating a portfolio of high-potential live sellers, brands, and creators. Create a playbook to coach sellers on all aspects of live selling, from assortment and developing innovative run-of-show/format ideas to on-camera performance, live audience engagement, and using analytics for growth.
• Live Content & Programming Innovation: Develop a pipeline of engaging live events, fostering creative show concepts and encouraging sellers to test new, interactive "shoppertainment" formats. Drive an editorial standard to elevate content quality and viewer experience.
• Performance Analysis & Best Practice Development: Track category performance and analyze outcomes from pilot programs and new format trials to identify key growth drivers. Actively contribute to defining meaningful KPIs and scalable best practices for the evolving live commerce landscape.
• Cross-Functional Collaboration & Operations: Partner with internal teams (marketing, product, operations) to champion seller needs, share insights, and drive platform success. Lead category-specific budgets and operational aspects efficiently.

Requirements

Minimum of 6+ years in Category Management. BA/BS required, post-graduate business degree (for example MBA) a plus.

Qualifications

• A point of view on what eBay Live needs to do to win in this market.
• Excellent analytical skills; you must be able to pull insights from data with facility, create and test hypotheses and read out your results and generally put together qualitative and quantitative data to drive forward a learning agenda.
• The hunger to work in a very fast paced startup environment with rapid iteration and flexibility to work extended hours if needed.
• The creativity required to work around product gaps to grow this business.
• Broad functional experience with proven success in leading teams with varied strengths including marketing, product, operations, customer insights, and seller/account management.
• Excellent decision-making skills, focused on identifying and prioritizing the highest impact opportunities with imperfect information using the data available.
• Strong verbal and written communication skills, including the ability to tell an elegant story backed by data and provide leadership-ready recommendations.
• Interest and/or experience in the Motors segment a plus.

Skills

Not specified.

Benefits

Not specified.

Pay

$103,600 - $177,800

Schedule

Not specified.