Sr. Business Systems Analyst, Go-to-Market (Remote)

About the role

We're seeking a Senior Business Analyst to help reimagine our Lead-to-Order (L2O) process on Salesforce — with AI and mobile-first experiences at the center of the design. Beyond optimizing today's workflows, you'll identify where agentic AI can eliminate manual steps entirely, and ensure our sellers can execute deals from anywhere, on any device. This role will drive business process transformation, lead design sessions, and own a structured backlog of requirements, partnering closely with cross-functional teams to land both delivery and adoption. You'll also evaluate our current sales tooling and bring an informed point of view on emerging solutions in the market, helping shape what we build, buy, or retire.

Responsibilities

• Lead Sales projects across L2O — facilitating requirement gathering sessions, translating business needs into functional designs, developing solution prototypes, and creating detailed documentation to support implementation and training.
• Identify and prioritize AI-enabled opportunities across the L2O lifecycle — including Agentforce agents, Einstein/Prompt Builder use cases, AI-assisted opportunity creation and approvals.
• Define and document AI use cases end to end: intended outcomes, grounding data and context requirements, guardrails and escalation paths, human-in-the-loop checkpoints, and success metrics for accuracy, containment, and time saved.
• Own the mobile experience for Sales — gather requirements and define designs for Salesforce mobile (and mobile-optimized flows) so sellers can progress opportunities, route approvals, and act on AI recommendations in the field.
• Assess sales tools in the market and lead build-versus-buy recommendations for new capability needs.
• Partner with stakeholders to establish and document user stories, current- and future-state business processes, and functional requirements.
• Create and maintain documentation for business processes, system configurations, and AI agent behaviors/prompt logic.
• Take ownership of functional tasks and deliverables for Salesforce Sales Cloud applications, including testing (functional, UAT, and AI output/response validation), training, reporting, and ongoing enhancements.
• Collaborate closely with Sales, Sales Operations, Finance, Legal, Data, and Platform teams to deliver comprehensive, compliant solutions.
• Drive user adoption and change management, with particular focus on building seller trust and fluency in new AI and mobile capabilities.

Requirements

• 8+ years of business analysis experience, with 5+ years of Salesforce expertise.
• Strong understanding of Lead-to-Order processes and sales operations.
• Experience working on L2O transformation initiatives.
• Demonstrated experience delivering AI-enabled business capabilities — defining use cases, evaluating feasibility, and measuring outcomes.
• Proven track record of implementing process improvements in a sales environment.
• Strong analytical and problem-solving skills.
• Excellent stakeholder management, written and verbal communication skills, including experience presenting to senior leadership.
• Knowledge of sales operations workflows.
• Bachelor's degree in Business, IT, or related field.
• Salesforce certifications (Admin, Advanced Admin, or Sales Cloud Consultant).
• Hands-on experience with Agentforce, Einstein GPT/Prompt Builder, or Data Cloud.
• Experience designing mobile-first Salesforce experiences and driving field/mobile adoption.
• Familiarity with AI governance concepts — data privacy, model output validation, audibility, and responsible AI guardrails.
• Proven experience utilizing AI technologies to enhance decision-making, streamline workflows and processes, improve efficiency and drive business outcomes.

Benefits

• Market leader in compensation and equity awards.
• Comprehensive physical and mental wellness programs.
• Competitive vacation and holidays for recharge.
• Paid parental and adoption leaves.
• Professional development opportunities for all employees regardless of level or role.
• Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections.
• Vibrant office culture with world class amenities.
• Great Place to Work Certified™ across the globe.

Pay

The base salary range for this position for all U.S. candidates is $125,000 - $180,000 per year, with eligibility for bonuses, equity grants and a comprehensive benefits package that includes health insurance, 401k and paid time off.