Sr. Business Intelligence (BI) Analyst

About the role

The Sr. Business Intelligence (BI) Analyst will partner with various departments to deliver actionable insights through data-driven reporting and analysis.

Responsibilities

• Develop, maintain, and enhance dashboards, reports, and KPI scorecards using BI tools such as Power BI, Tableau, or similar platforms.
• Deliver recurring and ad hoc analyses to support key business decisions.
• Create executive-level reporting that provides visibility into company performance, trends, and opportunities.
• Ensure data accuracy, consistency, and reliability across reporting platforms.
• Analyze sales, marketing, eCommerce, product, and operational data to identify trends and actionable recommendations.
• Monitor business performance and provide insights on revenue, profitability, customer acquisition, retention, and product adoption.
• Partner with stakeholders to define metrics, establish reporting standards, and track business objectives.
• Perform root-cause analyses and investigate performance drivers across channels and product lines.
• Translate business questions into analytical frameworks and data-driven solutions.
• Support the development and maintenance of data models, reporting structures, and business definitions.
• Identify opportunities to automate reporting and improve data accessibility.
• Aid in establishing best practices for data governance, quality, and usability.
• Partner with IT and business stakeholders to improve data integration and reporting capabilities.
• Own master data standards for product, customer, channel, and brand so figures reconcile across systems and every team works from a single source of truth.
• Build self-service reporting and dashboards so business teams can answer routine questions without engineering support.

Requirements

• Bachelor's degree in Business, Analytics, Statistics, Economics, Information Systems, or a related field.
• 5+ years of experience in business intelligence, data analytics, or a related analytical role.
• Proficient in Python coding.
• Proficient with utilizing AI to build/maintain KPI catalogs, dashboards, etc.
• Reactively listening to what the business needs and building reporting dashboards across functions.
• Advanced proficiency with Power BI, Tableau, SQL, and Excel.
• Strong experience working with large datasets and multiple data sources.
• Strong problem-solving, organizational, and critical-thinking skills.
• Experience developing executive dashboards and KPI reporting.

Qualifications

• Experience supporting consumer products, sporting goods, technology, or eCommerce businesses.
• Familiarity with ERP, CRM, and digital marketing platforms.
• Experience with data warehousing, ETL processes, and cloud-based analytics environments.
• Knowledge of statistical analysis, forecasting, and predictive modeling.
• Passion for golf, sports technology, or the outdoor industry.

Skills

• Advanced proficiency with Power BI, Tableau, SQL, and Excel.
• Strong problem-solving, organizational, and critical-thinking skills.
• Experience developing executive dashboards and KPI reporting.

Benefits

Comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, paid holidays, gear discounts and the ability to add value to an exciting mission!

Pay

Annual Salary: $105,000.00 - $115,000.00