Sr Broadband Product Marketing Manager

About the Role

The Sr. Product Marketing Manager leads portfolio strategy for T-Mobile Fiber, a key part of T-Mobile’s broadband business. This role owns the products and strategies that attract new customers, grow average revenue per user (ARPU), and differentiate T-Mobile Fiber from competitors. It involves turning customer needs, market opportunities, and industry trends into product concepts, value propositions, and a long-term roadmap, backed by strong business cases. The role oversees products from idea to launch and beyond, working with various teams to ensure portfolio growth.

Responsibilities

• Own the T-Mobile Fiber portfolio strategy and long-term roadmap, including customer needs, target segments, and product narratives for existing and future products.
• Track post-launch performance and manage the lifecycle of current products to ensure the portfolio meets goals.
• Evaluate competitive intelligence, consumer insights, segmentation data, industry trends, and business performance to identify customer needs, market opportunities, and product gaps.
• Define product concepts and value propositions for new Fiber products, build business cases, and pressure-test financial viability.
• Shape pricing and rate-plan strategies with the Pricing team.
• Lead the build and optimization of Fiber features, buy flows, self-service, onboarding, and in-flow upsell mechanisms with the Product team.
• Manage the Fiber hardware portfolio, including Wi-Fi routers, mesh access points, and accessories, and oversee bundling mechanics to drive ARPU.
• Lead go-to-market efforts for Fiber launches, influencing positioning, messaging, offers, and channel strategy.
• Develop product marketing materials and channel enablement content, such as strategic briefs, positioning documents, and launch narratives.
• Perform other duties or projects as assigned by business management.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field plus 7 years of related work experience, or Master's/Advanced degree with 5 years of related experience.
• 7+ years of progressive experience in Product Marketing, Portfolio Strategy, Product Management, Consumer Insights, Category Management, Corporate Strategy, or related fields.
• Proven experience developing portfolio strategies and leading end-to-end commercialization for new products in competitive markets.
• Experience building business cases, opportunity sizing models, and KPI frameworks.
• Experience in Broadband, telecom, or subscription-based consumer businesses preferred.
• Must be at least 18 years old and legally authorized to work in the United States.
• Some travel required.

Skills

• Strategic Thinking: Ability to synthesize complex data into actionable strategies and compelling narratives.
• Relationship Management: Success in influencing cross-functional teams and driving alignment in large organizations.
• Consumer Insight: Experience translating consumer insights into innovative products and go-to-market strategies.
• Commercial Acumen: Understanding of consumer segmentation, pricing strategy, product positioning, and customer acquisition frameworks.
• Communication & Storytelling: Exceptional communication and executive presentation skills.
• Entrepreneurial Mindset: Passion for innovation, problem-solving, and challenging conventional thinking.
• Execution in Ambiguity: Ability to thrive in fast-paced, ambiguous environments while balancing strategic vision and execution.

Pay

Total Target Cash Earnings Opportunity: $143,520 - $258,840
National Base Pay Range: $119,600 - $215,700

Benefits

Full and part-time employees enjoy benefits such as medical, dental, and vision insurance, 401(k), employee stock grants, paid time off, parental leave, tuition assistance, and more. Eligible employees also receive mobile service and home internet discounts, pet insurance, and access to commuter programs.

This position requires a hybrid work arrangement, with at least 3 days per week at the designated office location.