Sr Integrated Marketing Manager - Broadband Performance

Key Responsibilities

• Serve as the primary point of contact for digital acquisition performance across paid, owned, and earned channels for T-Mobile Broadband (Fiber and HSI), partnering with Commercial Marketing, Brand, Media, and Media Analytics teams.
• Lead cross-channel campaign development and optimization, with a strong focus on customer experience, signal development, and performance improvement
• Apply analytical thinking to identify data gaps, measurement challenges, and optimization opportunities, and proactively work across teams to develop solutions
• Leverage data, analytics, and segmentation to uncover insights and translate business needs into actionable, integrated marketing plans that drive measurable results
• Work closely with commercial and brand leadership to align priorities, evaluate trade-offs, and solve complex execution challenges while delivering campaigns on time and on budget
• Partner with analytics and marketing operations teams to ensure performance measurement, learning agendas, and test-and-learn frameworks are clearly defined, tracked, and acted upon
• Continuously evaluate campaign performance, synthesize learnings, and recommend data-backed optimizations to improve future efforts
• Embrace and apply evolving AI tools and capabilities to accelerate how we work, develop insights, and unlock opportunities across our growing broadband data sources — continuously exploring new ways AI can enhance speed, scale, and decision-making across the marketing organization
• Perform additional duties and projects as assigned to support evolving business needs

Qualifications

• Bachelor’s degree in business, marketing, or a related field and 7 years of related work experience. Or, combination of education and experience deemed equivalent. Master’s or advanced degree preferred
• 7+ years of experience developing and executing national integrated marketing campaigns for recognized B2C or ideally, B2B brands
• 4+ years of experience delivering omni-channel or multi-channel campaigns at scale, with a strong emphasis on data and digital execution
• Demonstrated strength in analytical problem solving, including the ability to interpret data, diagnose performance issues, and recommend solutions
• Strong understanding of digital marketing ecosystems, including CRM, web/ecommerce, paid media, and social channels
• Experience with data-driven and database marketing techniques; Adobe Analytics and media platform experience strongly preferred
• Proven ability to apply consumer insights and performance data to improve targeting, messaging, and campaign effectiveness
• Experience in Salesforce, Marketing Cloud, Adobe
• End-to-end campaign experience, including strategy development, segmentation, targeting, execution, and optimization in an omni-channel environment
• Ability to work effectively in new or evolving marketing environments where processes, tools, and best practices are still being defined