Sr Product Marketing Manager
for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title as heading. Must not include Job ID/requisition numbers as headings; fold minor metadata into short
or drop it. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. Preserve all substantive info. We need to parse the posting. Job Summary: description. Job Responsibilities: list of duties. Knowledge, Skills and Experience required for the job: list. Preferred Knowledge, Skills and Experience needed for the job: list. Core Capabilities: list. Applicants must be currently authorized to work in the US... This is a requirement (maybe part of Requirements). Also mention no sponsorship. In return for your expertise, we offer opportunities for growth, career development, and a competitive compensation and benefits package—all within an innovative and collaborative work environment. This is benefits? It mentions competitive compensation and benefits package but no specifics. According to rule: never create Pay/Schedule/Benefits sections unless posting actually states them. It says "competitive compensation and benefits package" but no specifics. That's vague; maybe we should not create Benefits section because no specific benefits listed. The rule: "never create Pay/Schedule/Benefits sections unless the posting actually states them." It states "competitive compensation and benefits package" but not specifics. Likely we should not create those sections because they are not specific. So we omit Benefits, Pay, Schedule. We need sections: About the role (Job Summary), Responsibilities, Requirements (maybe combine required knowledge/skills/experience and authorization), Qualifications (maybe education?), Skills (maybe core capabilities?), but we need to decide. We have: Job Summary -> About the role. Responsibilities -> Responsibilities. Knowledge, Skills and Experience required -> could be Requirements (or Qualifications). Preferred Knowledge, Skills and Experience -> could be Qualifications (or Preferred). Core Capabilities -> could be Skills. We must not create sections with filler. So we need to ensure each section has substantive content. Let's extract: Job Summary: "The Product Marketing Manager is responsible for working on campaign strategy, messaging and positioning and related sales tools and marketing campaigns for assigned product and/or solution area. He/she will lead marketing efforts by collaborating with internal and external stakeholders and outside agencies to implement and execute against go-to-market strategy and plans, including the application of AI-driven insights, content generation and optimization techniques." That's substantive. Responsibilities: list many bullet points (starting with "Develop marketing projects:" etc). We'll turn each into
About the role
Job Summary text.
Responsibilities
- list items.
- Develop and execute initiatives to reach target audiences through appropriate channels, leveraging AI tools for segmentation, targeting, and campaign optimization.
- Demonstrate excellent writing skills to produce valuable collateral, engaging content, and marketing programs from ideation through execution, including the use of generative AI to accelerate content creation, personalization, and testing.
- Develop and maintain strategic relationships with key internal and external stakeholders to build brand awareness, coordinate market research, and support marketing campaign efforts, including alignment on AI-driven initiatives.
- Generate insights and partner with various marketing functions to achieve marketing effectiveness goals, using AI-enabled analytics to identify trends, customer behaviors, and performance drivers.
- Lead discussions across marketing and other departments, using strong communication skills to translate complex topics, including AI capabilities, into clear business value.
- Manage project budgets and allocate funds effectively, including the evaluation of AI tools and platforms.
- Build and deploy data-driven models to measure ROI, incorporating predictive analytics and AI-based attribution models.
- Develop and execute campaigns, plans, and events to achieve lead-generation goals, including AI-powered campaign orchestration and personalization.
- Conduct market analysis and competitive research to increase brand awareness and company visibility, including monitoring AI trends and competitor positioning.
- Develop and execute product-specific marketing plans and activities, including messaging, sales enablement, and marketing campaigns, incorporating AI-enabled approaches where appropriate.
- Develop business plans and product positioning strategies that differentiate products from competitors, including positioning around AI capabilities and advantages.
- Develop compelling messaging that maintains a unique value proposition, incorporating AI-driven benefits such as automation, intelligence, and scalability where relevant.
- Create white papers, collateral, sales tools, presentations, demos, and competitive analyses, using AI tools to enhance productivity and consistency.
- Support the planning and execution of key industry events and trade shows, including the promotion of AI innovation and thought leadership.
- Perform other duties as assigned.
- Bachelor's Degree in related field
- 10+ years related experience
- Payments industry knowledge
- Strong writing and presentation skills
- Optimizes best practices in marketing measurement
- Excellent communication skills for collaboration
- Solid knowledge of various marketing and web tools, including AI-enabled marketing and content platforms (e.g. generative AI tools, predictive analytics, marketing automation)
- Experience using AI tools to support content creation, campaign optimization, customer segmentation and performance analysis
- Ability to interpret and apply AI-driven insights to marketing strategy and execution
- Exercises judgment within defined procedures and practices to determine appropriate action, including responsible use of AI outputs
- Demonstrable experience in marketing elements and market research methods
- Must be currently authorized to work in the US on a full-time basis
- Position does not offer sponsorship for employment visa status or work permit
- Master's Degree preferred
- Experience marketing AI-enabled products or capabilities within financial services or payments
- Familiarity with AI concepts such as machine learning, predictive analytics and generative AI, and ability to translate these into customer-relevant messaging
- Ensure Accountability: holding self and others accountable to meet commitments.
- Drives Results: consistently achieving results, even under tough circumstances.
- Customer Focus: building strong customer relationships and delivering customer-centric solutions.
- Cultivate Innovation: creating new and better ways for the organization to be successful.
- Collaborates: building partnerships and working collaboratively with others.
- Courage: stepping up to address difficult issues, saying what needs to be said.
Requirements
Could combine required knowledge/skills/experience + authorization. Might be better to split: Requirements (hard requirements) and Qualifications (preferred). But we have both required and preferred. The instruction: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have Requirements (mandatory) and Qualifications (preferred). Skills could be core capabilities. Thus: Requirements: Bachelor's Degree, 10+ years experience, Payments industry knowledge, Strong writing and presentation skills, Optimizes best practices in marketing measurement, Excellent communication skills for collaboration, Solid knowledge of various marketing and web tools including AI-enabled..., Experience using AI tools..., Ability to interpret and apply AI-driven insights..., Exercises judgment..., Demonstrable experience in marketing elements and market research methods, Must be authorized to work in US full-time, No sponsorship offered. Qualifications: Master's Degree preferred, Experience marketing AI-enabled products or capabilities within financial services or payments, Familiarity with AI concepts such as machine learning, predictive analytics and generative AI, and ability to translate these into customer-relevant messaging. Skills: Core Capabilities list. We must not create sections with filler. All have content. Now format HTML. We need to ensure we don't include any extra text outside HTML fragment. Let's craft. We'll escape any HTML special characters? Not needed. We'll produce:About the role
The Product Marketing Manager is responsible for working on campaign strategy, messaging and positioning and related sales tools and marketing campaigns for assigned product and/or solution area. He/she will lead marketing efforts by collaborating with internal and external stakeholders and outside agencies to implement and execute against go-to-market strategy and plans, including the application of AI-driven insights, content generation and optimization techniques.