Sr. Brand Media Manager (Remote)

About the role

As the Sr. Brand Media Manager, you will own the strategic roadmap for our brand media allocation, audience targeting, and measurement framework. Reporting directly to the Director of Patient Marketing, you will bridge the gap between upper-funnel brand building and lower-funnel action, ensuring our investment drives both top-of-mind Awareness and tangible Patient Starts.

Responsibilities

• Bridge the gap between upper-funnel brand building and lower-funnel action
• Own the strategic roadmap for brand media allocation, audience targeting, and measurement framework
• Present media performance and strategy to senior or executive audiences
• Act as the key connective tissue between external agency partners and internal Brand, Analytics, Performance Marketing, and Finance teams

Requirements

• 8+ years of experience in brand media planning and buying
• Deep, hands-on experience planning and optimizing campaigns across premium streaming / Connected TV and at least two major paid social platforms
• Experience building or managing a brand measurement framework, including media mix modeling or multi-touch attribution
• Proven experience managing large-scale media budgets, including forecasting, pacing, and financial reporting in partnership with a Finance team
• Experience presenting media performance and strategy to senior or executive audiences
• Experience managing an external media agency - Setting briefs, running performance reviews, and holding partners accountable to business outcomes

Qualifications

• Experience in health-tech, healthcare, or a regulated consumer category
• Familiarity with first-party data activation and audience segmentation strategies
• Experience that spans both agency-side and in-house roles

Skills

• Sharp analytical acumen
• Top-tier media planning expertise
• Communication skills necessary to interface regularly with C-suite

Benefits

• 100% remote work environment
• Attractive pay and benefits
• Comprehensive health benefits
• 401(k) plan access
• Generous time-off policies
• Paid parental leave
• Employee Assistance Program (EAP)
• Quarterly department stipend
• Fun team-building activities or in-person gatherings
• Community and employee resource groups
• New hire home office stipend
• $50 monthly stipend to help cover internet or cell phone expenses
• Wellness at Rula program
• Year-round wellness initiatives
• $50/month wellness stipend