Sr. Brand Manager, OTC Expert Marketing US

We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown and evolved into an exciting new chapter filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands—including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum®—leads in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. We fully realize the potential of our business and people through our Win as One strategy, putting our purpose—delivering better everyday health with humanity—at the heart of everything we do.

About the role

As Senior Brand Manager, OTC Expert Marketing, you will lead Haleon’s Expert Marketing strategy across key OTC categories and brands, including Pain and Allergy, with potential future expansion opportunities. This role is ideal for a strategic, enterprise-minded marketer who can translate healthcare provider (HCP) insight, trusted science, omnichannel activation, and performance data into measurable business growth. You will partner with Brand, Medical Affairs, Expert Sales, Category, agencies, and external healthcare organizations to strengthen HCP trust and recommendation, improve patient outcomes, and build brand equity across the OTC portfolio.

This role requires a leader who can operate from strategy through execution by shaping HCP journeys and audience strategy, enabling the Expert Sales force, elevating creative excellence, and embedding a culture of continuous learning and performance optimization.

Responsibilities

• Lead end-to-end Expert Marketing strategy across a complex OTC portfolio, developing a 3–5 year vision, sharpening portfolio priorities, identifying scalable go-to-market models, and aligning marketing, field activity, and business objectives.
• Drive omnichannel activation across earned, owned, paid, social, influencer, CRM, conferences, sampling, and HHP.com to improve HCP reach, relevance, engagement, recommendation, conversion, and measurable impact.
• Advance omnichannel capabilities, leveraging first-party data and deep HCP audience understanding to effectively earn HCP recommendations.
• Translate data into strategic recommendations, business cases, and performance insights, driving KPI tracking, rapid learning, ROI improvement, and portfolio optimization.
• Oversee 360 creative and scientific communications that translate clinical evidence, product benefits, mechanisms of action, and category insights into compelling HCP education and resources.
• Partner with agencies to deliver high-quality creative, media plans, and performance optimization.
• Build strong partnerships across Marketing, Sales, Operations, Medical Affairs, CBIA, agencies, healthcare organizations, and industry groups to ensure senior stakeholder alignment and enterprise-connected execution.
• Enable the Expert Sales force by developing and distributing sales materials, e-sales aids, training, samples, and patient education resources aligned with brand priorities and HCP needs.
• Lead, coach, and develop the OTC Expert Marketing team, fostering an inclusive, high-performing culture grounded in consumer obsession, creative bravery, agility, accountability, learning, and data-driven performance.

What success looks like

• Clear OTC Expert Marketing strategy with sharpened priorities and accelerated portfolio growth that achieves business objectives.
• Stronger HCP trust, recommendation, and patient conversion across priority brands.
• Alignment between marketing, category strategy, and field execution behind a common purpose and outcomes.
• Advanced HCP journey design, audience strategy, omnichannel activation, and performance optimization.
• Elevated scientific storytelling, creative quality, and agency output that drives meaningful impact.
• Data-driven decisions, performance tracking, and measurable impact across HCP touchpoints.
• Stronger internal and external partnerships enabling faster, more meaningful, and connected execution.
• Developed Expert Marketing talent with a strong team culture, accountability, agility, and performance.

Requirements

• 5+ years of marketing experience, preferably in CPG, OTC, healthcare, pharmaceutical, or related industries.
• Experience leading brand strategy, complex priorities, omnichannel activation, campaign and creative development, and media planning.
• Ability to connect marketing activity to KPIs, measurable business impact, and portfolio or brand growth.
• Proven ability to influence, remove barriers, and lead cross-functional teams and agency partners to deliver high-quality work at pace.
• Financial acumen and analytical rigor, including budgets, business cases, KPI tracking, forecasting, and insight-led decision-making.
• Consumer- and customer-obsessed, scientifically curious, and comfortable moving between strategy, creativity, data, and execution.
• Strong communication, storytelling, stakeholder management, and enterprise leadership skills.
• Experience coaching and developing direct reports, junior marketers, or cross-functional team members.

Preferred Qualifications

• MBA Degree in Marketing or related field.
• Knowledge of multiple product categories.
• Experience working with complex regulatory, clinical, medical, scientific, or claims environments, including new product launches.
• Experience leveraging first-party data to acquire and retain customers.
• Experience with sales force enablement, field activation, and tools.

Schedule

This role is based at our Warren, NJ headquarters with a 3-day in-office requirement. Up to 25% travel may be required.

Pay

The expected salary range for this role is $142,282 – $199,423.

Benefits

• Competitive pay and comprehensive benefits program, including a generous 401(k) plan.
• Tuition reimbursement and time off programs, including 6 months of paid parental leave.
• Eligibility for benefits on day one, including healthcare programs where the company pays the majority of medical coverage for you and your family.
• Opportunity to receive a discretionary bonus based on key business performance and other incentive/recognition programs.