Sr. Manager, Brand Marketing

About the role

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr. Manager, Brand Marketing based in United States. This role offers the opportunity to lead impactful brand strategies and shape how products connect with consumers across multiple channels.

Responsibilities

• Lead the development and execution of brand strategies, ensuring strong market positioning, effective product launches, and consistent consumer experiences across channels.
• Develop and execute go-to-market strategies for product portfolios, including defining target consumers, value propositions, messaging frameworks, launch narratives, and marketing priorities.
• Analyze market research and consumer insights to identify trends and provide recommendations that influence product development, positioning, packaging, and customer experience.
• Lead the creation and execution of integrated brand campaigns, ensuring alignment with brand standards, strategic objectives, and desired business outcomes.
• Oversee marketing content development across channels, ensuring consistency, quality, and effectiveness of brand messaging.
• Monitor campaign performance, analyze KPIs, and identify opportunities to optimize marketing strategies and improve portfolio results.
• Partner with product, design, merchandising, sales, channel, and marketing teams to create cohesive customer experiences and accelerate business growth.
• Establish scalable marketing frameworks, processes, and best practices while defining performance metrics for the team.
• Lead, coach, and develop a high-performing marketing team while fostering collaboration and continuous improvement.

Requirements

• The ideal candidate brings extensive brand marketing experience, strong leadership capabilities, and a proven ability to build and execute successful go-to-market strategies.
• Minimum of 8 years of experience in brand marketing, consumer marketing, or a related discipline.
• At least 2 years of experience in a manager-level or higher leadership position.
• Proven experience developing and executing go-to-market strategies, including positioning, value propositions, sales enablement, pricing, and channel strategies.
• Strong understanding of consumer behavior, market trends, competitive analysis, and brand storytelling.
• Demonstrated ability to lead cross-functional initiatives and influence stakeholders across multiple teams.
• Experience managing, mentoring, and developing high-performing teams.
• Strong analytical skills with the ability to translate insights and performance data into actionable strategies.
• Excellent communication, organizational, and project management skills with the ability to manage multiple priorities.
• Ability to thrive in a collaborative, innovative, and results-driven environment.

Benefits

• Competitive base salary range of $145,000 to $165,000 USD per year.
• Eligibility for a profit-sharing variable incentive program.
• Comprehensive medical, dental, and vision insurance coverage.
• Life insurance, voluntary life insurance, and short- and long-term disability benefits.
• 401(k) retirement plan.
• Health savings account (HSA) and flexible spending accounts (FSA).
• Employee assistance program and wellness support resources.
• Paid time off based on seniority, company holidays, volunteer time off, and bereavement leave.
• Paid parental leave and years-of-service recognition programs.
• Remote work flexibility within the United States.
• Opportunities for professional growth, leadership development, and career advancement.