Sr. Brand Manager - Nutrition

Responsibilities

• Develop and execute annual and multi-year brand plans.
• Define clear brand positioning, messaging hierarchies, and portfolio architecture that differentiates the products in a crowded marketplace along with a compelling story to tell.
• Maintain a strong pulse on the wellness consumer, including health goals, ingredient trends, and purchase drivers.
• Monitor the competitive landscape across direct selling, e-commerce, and retail to identify white space and inform portfolio decisions.
• Leverage available data sources and sales analytics to build a fact-based view of the business.
• Lead innovation from concept through commercialization, working cross-functionally with R&D, regulatory, legal, creative, operations and IT.
• Navigate regulatory requirements and claims substantiation processes specific to dietary supplements.
• Develop integrated marketing programs across digital, social, email, events, and other communications that build brand equity and drive product trial and loyalty.
• Create compelling product launch campaigns that generate excitement within the consultant and preferred client network.
• Develop marketing tools, training materials, and selling resources that help consultants effectively communicate product benefits.
• Partner closely with the field sales and training teams to ensure brand messaging is consistent and compelling at every level.
• Develop major event activations, product showcases, and launch moments that energize the field and reinforce brand identity.
• Lead cross-functional teams with a clear vision and collaborative approach.
• Serve as the internal brand champion and present business updates, brand strategies, and innovation plans to senior leadership and key distributor audiences.

Candidate Requirements

• 8+ years of experience in nutrition product management; experience with building and managing a nutrition product line.
• Direct Selling marketing experience preferred.
• Strong U.S. marketing experience in OTC vitamin/food supplements.
• International marketing experience is highly desired.
• A critical thinker with the ability to solve complex problems and think through both tangible and intangible factors.
• Absolutely committed to a business mindset and entrepreneurial spirit.
• Flexible, adaptive, and solutions oriented.
• Commitment to model and live out our Core Values (Accountability, Community, Innovation and Courage) and a positive mindset are critical for success and should reflect in everything you do.

Physical Requirements

• Mobility: Frequent sitting, occasional standing, walking, climbing, crouching, bending, pushing, or pulling.
• Visual/Hearing: Normal or corrected vision and hearing.
• Environmental: Typically, indoors, occasionally outdoors, occasionally exposed to varying degrees of hot and cold environments, frequently outdoors, frequently exposed to varying temperatures from below 32 degrees to above 80 degrees.