Sr. Brand Manager, Multipacks

About the role

This Sr. Brand Manager, Multipacks role is an ‘end to end’ marketing position with responsibility spanning the development of annual brand plans across Sweet and Savory categories, commercial execution, and overall business performance management. Reporting to the Senior Director of On-the-Go, the role will shape the multipack long-term portfolio strategy, PPA/RGM, innovation/renovation, key marketing activations, and ongoing forecasts, while providing thought leadership to drive multipack growth.

Responsibilities

• Strategy: Support the Senior Director in developing the Multipacks portfolio strategy, identifying growth and white space opportunities, and portfolio optimization grounded in macro trends, OTG consumer and shopper insights, and brand strategies.
• Annual Plans: Lead the development of the annual Multipacks growth plan inclusive of innovation, renovation, PPA, and activation across Sweet and Savory categories and channels.
• Innovation Projects: Contribute to or lead multipack innovation idea generation, concept/mix development, and product/pack bundle development that delivers P&L goals, collaborating with brand teams and cross-functional partners.
• Commercial Execution: Support two direct reports in the successful execution of all multipack commercialization projects in partnership with key cross-functional teams including R&D, Packaging, Finance, and BD.
• Business Management: Own the monitoring of business performance against objectives, understanding key drivers, and translating insights into actions in partnership with cross-functional teams to drive in-year delivery.
• Activation: Lead or contribute to the development and execution of key multipack marketing activations, including Back to School, Return to School, and always-on Omni campaigns.
• EBP & Forecasting: Act as the marketing lead in the EBP process for Multipacks and develop long-term forecasts for capacity planning.
• Stakeholder Management: Foster strong engagement with brand and sales stakeholders to maximize the scale of new innovations and integrate brand strategies early in the process.

Requirements

• BA in business, marketing, or a related field; MBA preferred.
• 6+ years of experience in Brand Management.
• Experience in a matrix environment with multiple stakeholders, demonstrating leadership and collaboration skills in a fast-paced environment.
• Strong business and commercial acumen, including P&L management and deployment of RGM principles.
• Fluency in data (Nielsen/IRI).
• Ability to synthesize data into clear insights and actionable recommendations.
• Ability to communicate effectively with senior audiences.

Benefits

• Health insurance, wellness and family support programs.
• Life and disability insurance.
• Retirement savings plans.
• Paid leave programs and paid holidays and vacation time.
• Education-related programs.
• Some benefits have eligibility requirements and may be subsidized or fully paid for by the company.

Pay

The base salary range for this position is $140,300 to $192,940; the exact salary depends on factors such as experience, skills, education, and location. In addition, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.