Sr. Brand Manager (Fleet)

About the role

This position is responsible for leading and managing one or more of our priority consumer brands as a leader within the marketing team. The individual must be able to work in a fast paced, entrepreneurial, and resource-controlled environment with an emphasis on collective, collaborative teamwork. We are seeking a modern marketer who is grounded in both a general management skill set and a digital first marketing mindset.

Responsibilities

• Brand plan development and P&L management: Develop a plan that achieves company P/L targets, including advertising, programs/promotions, and research; collaborate with agencies/vendors and internal resources to drive superior market results. General management skill set (forecasting, yearly planning, P&L responsibility) is required.
• Program management and execution: Manage day-to-day logistics of brand programs; own timeline management, budget, and program analysis. Experience planning and executing digitally focused marketing campaigns: Paid Social, SEM, SEO, Influencer, Organic Social, Content Creation, Connected and streaming TV, Programmatic Video and Display.
• Market analysis: Provide consumption-based data analysis for the brand; deliver actionable insights to understand market trends and dynamics; identify opportunities in markets with unmet needs.
• Leadership & Coaching: Lead one direct report; prior experience managing a team or direct report required.
• Business Forecasting/Results: Work with sales, demand planning, and contract vendors to generate accurate volume forecasts; deliver results for the brand-level P&L focusing on net sales and brand contribution.
• Sales Collaboration & Support: Provide brand acumen in brick-and-mortar and ecommerce, especially Amazon & Walmart.com; supply sales organization with best-in-class materials for retailer presentations, working closely with Category Management.

Qualifications

• Bachelor’s degree or MBA in Marketing, or equivalent work experience.
• Minimum of 8 years of related brand marketing experience (agency experience is not applicable).
• Preferred: Recent CPG experience, personal care / HBA, homecare preferred; open to DTC CPG experience (but not DTC only).

Required Skills and Abilities

• Leadership and team skills: Delivers strong business results by working collaboratively with internal and external resources; uses resources effectively to overcome challenges and achieve objectives; takes ownership where appropriate.
• People management: Track record in coaching, developing, and managing junior marketers.
• Strategic thinking: Ability to deliver against long-term brand goals; prioritizes marketing initiatives to achieve both short-term and long-term objectives.
• Analytical and problem-solving: Converts analysis into insights, sustainable strategies, and actionable plans; sorts through complex data to identify core issues and develops plans to resolve them; resourceful at achieving results despite obstacles.
• Communication and influence: Clear, concise, and persuasive; leads thinking of marketing and cross-functional counterparts and agencies; builds strong relationships with agency, cross-functional teams, and vendors; inspires others internally and externally.
• Results orientation: Focuses on what needs to be achieved and ensures it is done the right way.
• Entrepreneurial mindset: Comfortable in a hands-on environment; makes decisions with limited information and resources; self-reliant/proactive with a pioneering spirit; takes initiative and follows through on commitments.
• Travel: Up to 10% via car, plane, rail.

Language Skills

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations; write reports, business correspondence, and procedure manuals; present information and respond to questions from managers, clients, customers, and the public.

Mathematical Skills

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume; apply concepts of basic algebra and geometry.

Reasoning Ability

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form; deal with problems involving several concrete variables in standardized situations.

Physical Demands

• The employee is regularly required to sit.
• Frequently required to talk or hear.
• Occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop, kneel, crouch, or crawl.
• Must occasionally lift and/or move up to 10 pounds.
• Specific vision abilities required: close vision and ability to adjust focus.

Work Environment

The noise level in the work environment is usually moderate.

Schedule

40 hours per week; hybrid schedule with in-office days Tuesday, Wednesday, and Thursday; remote on Monday and Friday.

Pay

Salary range: $145,000 to $175,000.