Sr. Brand Manager (Fleet)

Prestige Consumer Healthcare focuses on product innovation and quality in the over-the-counter healthcare and women’s health categories to improve the lives of our customers. As the largest independent provider of over-the-counter products in North America, we continuously enhance and create products that align with the evolving lifestyles and needs of consumers.

About the role

This position leads and manages one or more priority consumer brands within the marketing team, operating in a fast-paced, entrepreneurial, and resource-controlled environment with an emphasis on collaborative teamwork. We seek a modern marketer grounded in both general management and a digital-first marketing mindset.

Responsibilities

• Develop and execute brand plans to achieve company P&L targets, including advertising, promotions, and research. Collaborate with agencies, vendors, and internal teams to drive market results.
• Manage day-to-day logistics of brand programs, including timeline management, budget oversight, and program analysis.
• Plan and execute digitally focused marketing campaigns: Paid Social, SEM, SEO, Influencer, Organic Social, Content Creation, Connected/Streaming TV, and Programmatic Video/Display.
• Provide consumption-based data analysis and actionable insights to identify market trends, dynamics, and unmet needs.
• Lead and coach one direct report, with prior experience managing a team or direct report.
• Generate accurate volume forecasts in collaboration with sales, demand planning, and vendors. Deliver P&L results focusing on net sales and brand contribution.
• Support the sales organization with best-in-class materials for retailer presentations, working closely with Category Management. Demonstrate strong brand acumen in both brick-and-mortar and ecommerce, particularly Amazon and Walmart.com.

Requirements

• Bachelor’s degree or MBA in Marketing, or equivalent work experience.
• Minimum of 8 years of brand marketing experience (agency experience not applicable).
• Preferred: Recent CPG experience, particularly in Personal Care/HBA or Homecare. Open to DTC CPG experience (but not DTC-only).
• High proficiency in Microsoft Office.

Skills

• Demonstrated leadership and team collaboration to deliver strong business results.
• People management experience, including coaching and developing junior marketers.
• Strategic thinking to align marketing initiatives with long-term brand goals.
• Analytical and problem-solving skills to convert data into actionable strategies.
• Strong communication and influence, with the ability to build relationships across teams and agencies.
• Results-driven with a focus on execution and data orientation.
• Comfort in an entrepreneurial, hands-on environment; proactive and self-reliant.
• Ability to travel 10% of the time (car, plane, rail).

Qualifications

• Ability to read, analyze, and interpret business periodicals, professional journals, and technical procedures.
• Strong written and verbal communication skills for reports, correspondence, and presentations.
• Proficiency in mathematical calculations (discounts, percentages, proportions, basic algebra/geometry).
• Ability to apply common-sense reasoning to instructions and problem-solving.

Physical Demands

• Regularly required to sit; frequently talk or hear.
• Occasionally stand, walk, use hands, reach, stoop, kneel, or crouch.
• Must occasionally lift and/or move up to 10 pounds.
• Requires close vision and ability to adjust focus.

Work Environment

• Moderate noise level in the work environment.
• Hybrid work schedule: Tues/Wed/Thurs in the Tarrytown office; remote Mon/Fri.
• 40 hours per week.

Pay

$145,000 to $175,000 per year.

Applicants must be authorized to work for any U.S. employer; sponsorship is not available.