Sr Brand Manager, Dog

Responsibilities

• Develop and execute annual business plans and long-term growth strategies to achieve volume, revenue, and profit objectives.
• Identify growth opportunities by leveraging consumer insights, category trends, and competitive intelligence.
• Drive sustainable brand growth through innovation, adjacent category expansion, and strategic household penetration initiatives.
• Own and manage brand P&L performance, ensuring financial accountability and profitable growth.
• Lead the development and execution of integrated marketing campaigns, advertising programs, promotional initiatives, and creative platforms.
• Strengthen brand positioning, design systems, and messaging to build meaningful differentiation and brand equity.
• Monitor marketing performance, measure ROI, and continuously optimize plans to maximize effectiveness.
• Develop compelling brand stories that resonate with both retailers and consumers.
• Lead the development and commercialization of new products and innovations.
• Create comprehensive launch plans that deliver against growth objectives and market opportunities.
• Partner with Sales to develop category-focused selling stories, innovation pipelines, and retailer growth strategies.
• Prioritize initiatives effectively in a fast-moving environment while ensuring resources are aligned to deliver results.
• Collaborate closely with R&D, Sales, Finance, Operations, Insights & Analytics, and Commercial Strategy teams through the Integrated Business Planning process.
• Translate insights and analytics into actionable business strategies and growth initiatives.
• Influence decision-making across the organization through strong communication and leadership.
• Lead, coach, and develop a team of marketing professionals.
• Foster a culture of accountability, innovation, agility, and continuous improvement.
• Build organizational capability by developing talent and creating future marketing leaders.

Qualifications

• 7+ years of brand management experience, preferably within consumer packaged goods (CPG).
• Bachelor’s degree in Marketing, Business, General Management, or a related field required; MBA preferred.
• Proficiency with Nielsen and/or IRI syndicated data and market analytics tools.
• Strong understanding of marketing, advertising, consumer communications, promotions, and commercialization processes.
• Demonstrated success managing brands to volume, revenue, and profit targets.
• Experience launching new products and driving growth through both innovation and core business initiatives.
• Strong strategic, analytical, financial, and leadership capabilities.
• Excellent written, verbal, presentation, and influencing skills.
• Self-starter who thrives in a dynamic, fast-paced environment.
• Proven ability to lead cross-functional teams and drive results independently.

Preferred Experience & Skills

• Strong general management capabilities, including strategic planning, portfolio management, project management, market research, and P&L ownership.
• Experience managing and developing direct reports for three or more years.
• Ability to identify emerging trends and convert insights into actionable growth strategies.
• Knowledge of pricing strategy, price-pack architecture, cost management, margins, budgeting, cash flow, and capital investment planning.
• Demonstrated ability to drive organizational alignment and execute through influence.

Pay Range

$113,987 - $177,820 per year.

Schedule

Hybrid Schedule – Lakeville, MN