Sr. Brand Manager

Ocean Spray is a farmer-owned co-op where everyone rolls up their sleeves to get the job done. We’re a team of farmers, thinkers, creators, and doers, united by the legacy of three maverick farmers who started it all. As a Senior Brand Manager, you’ll lead continued growth across a high-impact portfolio within our USA Foods business, including Craisins® Dried Cranberries, Cranberry Sauce, and Fresh Cranberries. This role operates with a general manager mindset, owning both short- and long-term strategy while driving end-to-end business performance across Grocery, Mass, and Club channels.

About the role

Reporting to the Senior Director of USA Foods, this role offers significant visibility, cross-functional leadership, and the opportunity to make a meaningful impact on a farmer-owned, purpose-driven brand. You will be accountable for delivering against revenue, profit, and brand equity goals, while shaping the future of one of Ocean Spray’s most iconic portfolios.

Responsibilities

• Partner with the Senior Director and Senior Associate Brand Manager to shape the Fresh Cranberry business growth strategy, balancing supply complexity with optimal demand opportunities.
• Lead cross-functional teams through the FUEL stage gate process to renovate and strengthen the core Craisins® offering across the Club channel.
• Set the strategy and guide your Associate Brand Manager in bringing a full-funnel Holiday Campaign to life, recruiting new buyers with the core baking occasion for Craisins while expanding the reach of Cranberry Sauce.
• Work closely with a Grocery Sales Lead and cross-functional teams to build a seasonal plan that unlocks stronger display support for Cranberry Sauce and wins across omni touchpoints at a major retailer.
• Coach Associate Brand Managers to break down P&Ls and consumption drivers, turning insights into smart actions that deliver strong returns for Grower Owners.
• Own the full P&L for the USA Foods Base Business, using consumer, customer, and competitor insights to identify performance drivers and act on them to achieve business goals.
• Build and drive long-term growth strategies for key segments, bringing stakeholders along and leading cross-functional teams through execution.
• Lead annual marketing plans end-to-end, from strategy to sell-in, grounded in insights and clear brand thinking to deliver results and meet financial commitments to Grower Owners.
• Partner with Media, Brand Strategy, Integrated Marketing, and Omni teams to develop consumer-insight-led, best-in-class marketing campaigns to achieve business objectives and Marketing KPIs.
• Lead and inspire cross-functional teams to evolve the portfolio, prioritizing opportunities to stay relevant with consumers and customers.
• Lead and develop two direct reports, providing coaching, clear feedback, and growth opportunities while fostering a strong, collaborative team culture.

Requirements

• Strong analytical skills with experience interpreting both quantitative (e.g., syndicated POS, panel) and qualitative datasets, and translating insights into actionable strategies.
• Proven ability to navigate ambiguity and coach teams to reach decisions amidst competing factors.
• Superior presentation skills, both in developing compelling stories and delivering them effectively to audiences at all levels.
• Excellent interpersonal and communication skills, with a proven ability to influence without authority.
• Solid understanding of P&L management, volume forecasting, annual budgeting, and key financial drivers.
• Self-starter with demonstrated strong ownership and leadership capabilities in prior roles.
• 7+ years of experience in CPG Brand Management, including base and innovation.

Qualifications

• Bachelor’s or University Degree (required).
• Master’s Degree or MBA in Marketing, Business, or related field (preferred).
• Experience within Food or Beverage CPG (preferred).
• Experience managing and developing direct reports (preferred).

Pay

The base salary range for this position is $128,000 - $160,000. The final offer may vary based on skills, experience, and internal benchmarks. Certain positions may also be eligible for short-term and long-term incentive rewards.

Benefits

• Complete insurance package starting on Day 1, including health, dental, and vision insurance.
• Health savings account and flexible spending account.
• Life and accident insurance, employee assistance program, and telehealth services.
• 1:1 health coaching and supportive benefits for all life stages.
• 401(k) with up to 6% company matching; potential additional discretionary match at year-end.
• Short-term incentive/performance bonuses.
• Flexible scheduling options, vacation pay (up to three weeks, pro-rated for the first year), and holiday pay for 12 holidays.
• Career development and growth opportunities, tuition/education assistance programs, and access to LinkedIn Learning.
• Scholarship programs for children of employees and parental leave.
• Bright Horizons Family Solutions – back-up care, tutoring, etc.
• Adoption assistance and bereavement leave.
• Up to $300 fitness reimbursement and up to $300 massage reimbursement.
• Employee appreciation events, employee discounts, and charitable giving opportunities.

Who We Are

Ocean Spray is a farmer-owned cooperative of 700 family farmers who grow the superfruit in our products. We entrust what is most precious to our growers to create innovative products that delight consumers and grow this beloved brand today and into the future. We value what makes us unique and strive to connect our farms to families for a better life by living our values:

• Grower Mindset – We embrace our grower-owners' innovative spirit and heritage through confidence, learning, and focus on the future.
• Sustainable Results – Guided by purpose, we deliver results for our grower-owners.
• Integrity Above All – We are ethical, doing the right thing for our grower-owners, customers, consumers, and each other.
• Inclusive Teamwork – We build diverse and inclusive teams that strengthen our cooperative.