Sr Brand Communications Consultant

Department Marketing Our Company Promise We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer. Job Description As a Sr Brand Communications Consultant, you’ll help shape the strategy and creative that power Southwest's next chapter, guiding working that drives demand and connects meaningfully with Customer and Employees. You’ll guide internal Creative Teams and agency partners to build integrated advertising across broadcast, digital, social, email, web, print, and out-of-home that is on brief, on time, and on budget. You’ll partner closely with Business Leaders across Marketing, Operations, and Finance to translate strategy into creative platforms, optimize briefs, and align work to Southwest’s brand vision, voice, and business priorities. You'll help shape the strategy and creative that power Southwest’s next chapter, guiding work that drives demand and connects meaningfully with Customers and Employees. Additional Details The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX Headquarters facility during business hours.U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available. We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics. Responsibilities Lead internal creative teams and advertising agency teams to develop and execute advertising campaigns for national and local initiativesDrive cross-departmental coordination to ensure delivery of projects and services are on time, within budget, and within agreed upon scopeInfluence creative work to ensure that all assets ladder up to the Southwest brand vision and voice, adheres to our brand standards and guidelines, and strategically aligns with business prioritiesOptimize strategic and creative briefs to inspire our brand vision in the creative output and clearly outline expectations for creative deliverablesPresent creative work to key stakeholders to share point of view and gain alignment and approvalsAssess operational performance, creative performance, and customer insights to identify key challenges and performance improvement opportunitiesIdentify process improvements, evolving business needs, industry trends, and advancements in the field of advertising and marketingMay perform other job duties as directed by Employee's Leaders Knowledge, Skills And Abilities Expert knowledge of production processes and budget requirements for multiple mediums, including but not limited to broadcast, digital, print, and out-of-home.Advanced knowledge of media and channel best practices within a communications ecosystemSkilled in Microsoft Excel, PowerPoint and WordSkilled in writing and developing creative briefsSkilled in prioritizing effectively and hitting set timelinesSkilled in evaluating performance results and identifying opportunities for optimizationAbility to think strategically and evaluate work from both a creative and strategic perspectiveAbility to communicate in an effective manner in both written and verbal formatsAbility to deliver quality work within a low-cost environment Education Required: High School Diploma or GED Experience Required: Expert level experience and knowledge in:Marketing, advertising, journalism, communicationsAdvertising campaign development and execution (broadcast, digital, print, OOH)Reviewing, understanding, and evaluating briefsManaging timelines and asset deliverablesPreferred: Experience in campaign managementPreferred: Experience providing creative feedback and managing agency relationshipsPreferred: Experience in project managementPreferred: Experience setting objectives aligned with business needsPreferred: Experience applying consumer research and insights to strategy development Licensing/Certification N/A Physical Abilities Ability to perform work duties from limited space work station/desk/office area for extended periods of timeAbility to communicate and interact with others in the English language to meet the demands of the jobAbility to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job Other Qualifications Must maintain a well-groomed appearance per Company appearance standards as described in established guidelinesMust be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986Must be at least 18 years of ageMust be able to comply with Company attendance standards as described in established guidelinesAir travel with overnight stays may be required for production development purposes Pay & Benefits Competitive market salary from $125,900 - $139,900 * depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the company. Benefits You’ll Love Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too) Southwest will help fund your Retirement Savings Plan with Company contributions up to 9.3% of your eligible earnings** Potential for annual Profit Sharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit*** Competitive health insurance for you and your eligible dependents (including pets) Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment. Explore more Benefits you’ll love: https://careers.southwestair.com/benefitsPay amount does not guarantee employment for any particular period of time.401(k) match contributions are subject to Retirement Savings Plan vesting schedule and applicable IRS limitsProfitSharing contributions are subject to Retirement Savings Plan vesting schedule and are made at the discretion of the Company. Southwest Airlines is an Equal Opportunity Employer. Please print/save this job description because it won't be available after you apply. Job Posting End Date 10/21/2026