Sr. Brand Marketing Specialist

About the role

We are seeking a highly organized and operationally driven Brand Marketing Senior Specialist to help bring our brand strategy to life across national advertising and communications initiatives.

Responsibilities

• Campaign & Asset Management
• Coordinate and execute national advertising campaigns across paid digital, social, and broadcast.
• Manage campaign asset delivery timelines and ensure all creative materials are delivered accurately and on schedule.
• Maintain and organize MMNA's digital asset management (DAM) system, ensuring assets are properly cataloged, accessible, and current.
• Develop and manage asset distribution matrices for internal teams, dealers, vendors, and agency partners.
• Ensure creative assets are optimized and formatted appropriately across channel-specific requirements.
• Brand Stewardship & Quality Control
• Support the review of creative deliverables to help ensure compliance with brand guidelines, legal standards, and messaging frameworks.
• Identify and resolve inconsistencies related to imagery, copy, pricing, disclaimers, typography, and brand voice before deployment.
• Provide informed feedback to agency partners while preserving the integrity of the brand narrative.
• Project & Workflow Management
• Build, maintain, and optimize project plans and workflows within Monday.com or similar project management platforms.
• Track milestones, deliverables, approvals, and dependencies across multiple campaigns simultaneously.
• Lead creative routing processes across Legal, Product, Compliance, Retail, and Executive stakeholders.
• Identify workflow efficiencies and implement process improvements that reduce approval cycle times and increase speed to market.
• Agency & Vendor Coordination
• Act as the primary day-to-day contact for agency production schedules, asset tracking, and delivery timelines.
• Coordinate with external creative, media, and production partners to ensure seamless execution.
• Escalate potential risks proactively and develop solutions before they impact campaign launches.
• Cross-Functional Collaboration
• Build strong working relationships across all MMNA teams.
• Establish consistent communication processes that improve visibility, alignment, and accountability.
• Partner with Retail Marketing to ensure national campaigns and dealer marketing efforts remain strategically aligned.

Requirements

• 5+ years of experience in brand marketing, advertising, campaign execution, or project management.
• Experience partnering with creative, media, production, or advertising agencies.
• Proven ability to support cross-functional marketing initiatives.
• Proficiency with project management tools such as Monday.com, Workfront, Asana, Smartsheet, or Jira.
• Experience with multi-channel marketing assets across digital, social, broadcast, CRM, or owned channels.
• Exceptional organization, attention to detail, and execution skills.
• Strong communication, collaboration, and stakeholder management abilities.
• Ability to prioritize competing demands and thrive in a fast-paced environment.
• Self-starter with sound judgment and the ability to work independently.
• Advanced proficiency in PowerPoint, Excel, and Microsoft Office.

Qualifications

• Advanced proficiency in PowerPoint, Excel, and Microsoft Office.
• Experience with multi-channel marketing assets across digital, social, broadcast, CRM, or owned channels.
• Exceptional organization, attention to detail, and execution skills.
• Strong communication, collaboration, and stakeholder management abilities.
• Ability to prioritize competing demands and thrive in a fast-paced environment.
• Self-starter with sound judgment and the ability to work independently.

Skills

• Experience with project management tools such as Monday.com, Workfront, Asana, Smartsheet, or Jira.
• Experience with multi-channel marketing assets across digital, social, broadcast, CRM, or owned channels.
• Exceptional organization, attention to detail, and execution skills.
• Strong communication, collaboration, and stakeholder management abilities.
• Ability to prioritize competing demands and thrive in a fast-paced environment.
• Self-starter with sound judgment and the ability to work independently.
• Advanced proficiency in PowerPoint, Excel, and Microsoft Office.

Benefits

At MMNA, we are proud to offer a comprehensive and competitive benefits package for all eligible employees which also includes 401k with company match, Mitsubishi Lease Program, and a full range of medical, financial, and other perks and benefits.

Pay

The base salary for this position ranges between $70,000 to $80,000. The base salary will be based on a number of factors including the role offered, the individual's job-related knowledge, skills, and qualifications. In addition to base salary, we are proud to offer a comprehensive and competitive benefits package for all eligible employees which also includes 401k with company match, Mitsubishi Lease Program, and a full range of medical, financial, and other perks and benefits.