Sr. Analyst, Revenue Planning

About Us

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of March 31, 2026, Planet Fitness had approximately 21.5 million members and 2,909 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. Approximately 90% of Planet Fitness clubs are owned and operated by independent business owners. Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities, a supportive, engaging workforce with an inclusive culture that values diversity, and a brand that creates a positive impact in our local communities through our Judgement Free Generation® philanthropic initiative.

Overview

The Sr. Analyst, Revenue Planning is responsible for supporting the forecasting, analysis, and reporting of all revenue streams for Planet Fitness. This role serves as the primary owner of the revenue model, focusing on member growth, Same Club Sales growth, retention and attrition trends, and other revenue and member-related KPIs. The Sr. Analyst, Revenue Planning partners closely with Marketing, Development, and Finance to develop and deliver reliable revenue forecasts, identify business trends and opportunities and provide actionable insights that support decision making across the organization. This role also plays an important role in developing and improving revenue planning processes, reporting capabilities, and financial models to support the continued growth of the business.

Responsibilities

• Revenue Forecasting & Strategic Planning
  • Leads the development and maintenance of complex revenue forecasting models, including developing and refining key business drivers and KPIs such as joins, cancels, average rate per member, and membership trends
  • Owns key revenue forecasting assumptions and works with cross-functional partners to validate and refine inputs
  • Supports revenue forecasting for annual planning, quarterly forecasts, and long-range planning
  • Partners closely with Marketing & Development to align revenue targets with promotional calendars, membership assumptions and club openings
  • Collaborates with cross-functional partners to evaluate business trends, develop assumptions, and provide financial insights to support decision-making
• Performance Analysis & Business Partnership
  • Oversees monthly reporting and analysis of actual revenue performance against forecast, budget and prior year results
  • Identifies and communicates the narrative behind performance trends, risks, and opportunities, translating complex membership and revenue data into actionable insights for business stakeholders, ELT, and Board presentations
  • Defines, monitors and reports on critical revenue and membership-related KPIs including member actions, Same Club Sales, retention and attrition rates
  • Partners with Finance and business stakeholders to ensure consistency and accuracy of key metric definitions and reporting
  • Effectively communicates findings and recommendations to both Finance and non-Finance audiences
• Reporting, Systems & Process Improvement
  • Enhances revenue-related data architecture within existing financial tools (TM1/Planning Analytics, Cognos & PowerBI) to automate member-level reporting and increase forecast accuracy
  • Partners with Finance, Data & Analytics, and other stakeholders to improve revenue reporting capabilities and processes
  • Identifies opportunities to automate processes, improve data integrity, and increase the efficiency and accuracy of revenue planning, forecasting, and reporting

Qualifications

• Bachelor's degree in Finance, Accounting, Business, Economics, or another quantitative field required
• 3+ years in corporate finance, revenue planning, strategy, consulting
• Experience in a recurring revenue, subscription-based, multi-unit retail, franchised, or consumer-focused business preferred but not required
• Strong financial modeling, forecasting, analytical, and problem-solving skills
• Proficiency in Excel, PowerPoint, and other analytical software such as Netsuite Analytics or comparable systems
• Familiarity with planning, dashboard, and data visualization software tools
• Strong understanding of financial and operational metrics with the ability to translate data into meaningful business insights and recommendations
• Ability to work proactively, independently, and as a strategic partner in a team environment
• Extremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectives
• Excellent presentation and communication skills along with the ability to communicate effectively across all levels of the organization
• Able to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally
• Creative, progressive, thought leadership with the ability to influence at all levels of the organization
• Excellent leadership skills including the ability to build teams, motivate, guide, and mentor
• Dedicated learner with a natural curiosity for consistent growth
• Exhibits comfort, ease, and flexibility working in an extremely fast-paced ever-changing, deadline-driven environment
• Cooperative team player with an upbeat, positive, "can-do" attitude

Benefits

• Comprehensive benefits package including medical, dental, vision, life and disability insurance, as well as supplemental accident, hospital and critical illness coverage options
• Generous time off program (including volunteer time)
• Childcare reimbursement
• Paid parental leave
• Pet care reimbursement
• Tuition reimbursement
• Free Black Card membership
• Learning and development programs
• Engagement activities
• 401(k) Plan with safe harbor employer matching
• Employee stock purchase plan
• Annual corporate bonus incentive program based on company financial and personal performance

Pay & Schedule

• Annual base salary range: $95,000-$110,000 (commensurate with professional experience, qualifications and internal equity)
• Hybrid schedule: M/T/W in office (Boston, MA or Hampton, NH), TH/F optional work-from-home
• Candidates must reside within commuting distance of one of these locations; fully remote work is not available