Sr. Analyst, Media, FHS, US&C

About the role

We are seeking a Sr. Analyst, Media for Firehouse Subs to bring a dedicated resource to our measurement, testing, and localized media initiatives. In this highly visible role within our growing marketing team, you will collaborate cross-functionally, work directly with media partners, and gain experience across all types of media channels, including television (local and national), streaming, social, search, audio, and OOH. This position is pivotal to our overall investment strategy, providing data-backed guidance and recommendations to drive innovation in our media strategy through both efficiency and effectiveness gains.

Responsibilities

• Draft weekly media performance updates for our senior leadership team.
• Build out a media measurement library inclusive of KPIs, measurement plans, and a best practices guide.
• Utilize MMM and attribution tools to ensure campaign effectiveness is delivered across all campaign plans.
• Lead regular reviews with agency teams, media partners, and measurement providers to recommend campaign optimizations.
• Design testing plans for national and local campaign objectives, lead project teams to activate plans, and share results/recommendations with marketing stakeholders.
• Collaborate with the insights team to apply sales forecasts, prospecting and known audience behaviors, and consumer trends across media recommendations.
• Maintain a current understanding of the industry, specifically being a subject matter expert on emerging tools, technologies, and providers across the measurement and testing vertical.

Requirements

• Bachelor’s degree in business, marketing, or related field.
• 2+ years of experience in media or analytics.
• Proficient understanding of media trends, measurement techniques, and media consumption behaviors.
• Strong problem-solving, organizational, and verbal & written communication skills.
• Highly driven individual, balancing accountability, growth, and exploration within the role.
• Comfortable leveraging AI solutions to advance the role’s responsibilities.
• Prior experience working for or with agencies is preferred.

Benefits

• Comprehensive global paid parental leave program that supports employees as they expand their families.
• Free telemedicine and mental wellness support.