Sr. Analyst, Loyalty, Burger King

About the role

Burger King is seeking a Sr. Analyst, Loyalty to support the evolution of our loyalty program and help identify opportunities to increase guest engagement, retention, frequency, and long-term value.

Responsibilities

• Maintain the loyalty calendar and roadmap, ensuring rewards, incentives, gamification, challenges, and other engagement initiatives align with broader marketing priorities, business objectives, and guest needs.
• Support the development and execution of testing plans, including hypotheses, success metrics, and measurement frameworks, to evaluate reward constructs, incentive mechanics, and other opportunities to influence guest behavior.
• Leverage Snowflake, Amplitude, and other analytics tools to assess loyalty performance, transactional behavior, engagement, guest frequency, and retention; translate findings into actionable recommendations that improve guest and business outcomes.
• Collaborate with CRM, In-Restaurant Merchandising, Incentives, Analytics, Product, Operations, and external agency partners to deliver integrated loyalty experiences.
• Monitor program performance and industry trends to identify opportunities to improve the Burger King loyalty experience.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 2+ years of experience in loyalty, lifecycle marketing, customer engagement, promotions, or related disciplines.
• Strong understanding of loyalty programs, customer incentives, rewards strategy, promotional mechanics, and customer retention.
• Experience supporting initiatives designed to influence customer frequency, engagement, retention, and lifetime value.
• Ability to translate insights and hypotheses into execution plans, measurement, and optimization, with experience using customer behavior platforms such as Snowflake, Amplitude, or similar tools preferred.
• Excellent project management and stakeholder management skills, with the ability to collaborate effectively across cross-functional teams and manage multiple priorities.
• Experience collaborating with agencies or external partners is preferred.
• Background in loyalty, QSR, retail, ecommerce, hospitality, or other consumer-facing businesses preferred.