Spring 2027 Intern - Marketing (MBA)

About the role

The Product Marketing – MBA Intern will collaborate with the Product Marketing team to define product market positioning and messaging. You will perform competitive analysis, assist with go-to-market launch strategies, and track performance. This role is crucial for developing and executing marketing initiatives for Workiva's products.

What You'll Do

• Compile analyses and build financial models on customer trends and historical data to support product decision-making
• Lead and execute ad-hoc analyses to support data-driven initiatives and strategic projects
• Conduct performance analysis of existing products, including pricing, adoption, and usage trends
• Contribute to quarterly planning by helping define forward-looking product strategies
• Quantify and size markets, identifying competitors, key players, and market trends
• Design creative analytics and visualizations to provide deeper performance insights for senior management
• Perform go-to-market performance reviews, including win/loss analysis, to identify opportunities for improvement
• Develop templates, tools, and communications to drive consistency in GTM processes, deliverables, and stakeholder alignment
• Identify gaps in GTM deliverables or needs and propose practical solutions
• Support the creation and refinement of marketing collateral through research and content curation
• Build strong working relationships with sales, pre-sales, product management, enablement, services, customer success, and cross-marketing teams

What You'll Need

Minimum Qualifications

• Undergraduate degree in Business or a related field of study
• Currently enrolled in a full-time or part-time MBA program or similar graduate or advanced degree program
• Minimum of 2 years work experience in strategic marketing

Preferred Qualifications

• Possess proven leadership skills and the ability to influence and inspire your teams
• Exhibit a self-starter mindset to execute in a fast-paced environment with minimal direction
• Demonstrate a strong ability to develop and communicate product vision to your team, peers, and stakeholders
• Possess excellent verbal, written, and interpersonal communication skills
• Be proficient in Microsoft Office suite (e.g., Excel, Word, PowerPoint) or similar applications
• Possess working knowledge in marketing automation or project management type systems (e.g., Marketo, Highspot, JIRA, Monday.com, HubSpot, GitHub)
• Be self-motivated with strong propensity for action, results, and continuous improvement
• Demonstrate exceptional organizational skills with the ability to multi-task and manage multiple processes, programs, and procedures simultaneously under pressure
• Experience in SaaS or a similar industry
• Examples of owning and delivering a major project or program

Travel Requirements & Working Conditions

Minimal travel. Reliable internet access for any period of time working remotely, not in a Workiva office.

Location: This internship is primarily a remote opportunity. However, if you are located near one of our office hubs, you are welcome to work in a hybrid capacity and utilize our office spaces.

Benefits

• 401(k) participation and match
• Paid sick leave

Pay

Salary range in the US: $35.00 per hour

Schedule

Start dates:

• Spring 2027 Internships: Monday, January 4, 2027 (15–20 hours per week max)
• Summer 2027 Internships: Monday, May 17, 2027 (40 hours per week max)