Spring & Summer 2027 Intern - Marketing

About the role

The Marketing Intern supports Workiva’s Marketing philosophy by executing projects, coordinating details, and working cross-functionally across teams. This role provides hands-on experience across campaign execution, analytics, content creation, events, partner marketing, and growth initiatives, depending on the team you support.

Responsibilities

Marketing Operations

• Maintain data integrity in Salesforce and Marketo
• Perform in-depth analysis measuring marketing campaign effectiveness
• Work closely with Product Marketing to build audience segmentations
• Contribute to lifecycle and automation functions of marketing
• Assist with lead acquisition
• Utilize spreadsheet software to run matching and lookup functions to normalize accounts
• Help maintain marketing reports and documentation
• Analyze and identify optimization areas (e.g., search trends, visitor engagement, conversion, user interaction)
• Create and implement actionable plans and recommendations for improving website visitor experience
• Conduct a website content audit, including brand voice, SEO optimization, and governance
• Work in A/B and multivariate testing methodology
• Develop, launch, and measure the success of web content for integrated marketing campaigns

Marketing Pro Groups

• Research, plan, and execute venue selection, collateral, and workshop/event logistics
• Assist with managing vendor relationships and supporting program operations within budget guidelines
• Execute marketing activities to promote Pro Group initiatives and workshops
• Ingest and organize data from Pro Group-specific sources (e.g., On24, Higher Logic, Credly, Hootsuite, Qualtrics)
• Support the development of the annual member feedback survey and analyze results to provide insights

Event Marketing

• Build and maintain event registration pages
• Support project management in Monday.com to track event deliverables
• Assist with event preparation decks and attendee communications
• Create name badges and update event calendars
• Provide logistical and administrative support for upcoming events

Requirements

• Currently enrolled in a degree-seeking program, preferably in Marketing, Advertising, Business, Communications, or a related field of study

Qualifications

• Excellent verbal, written, and interpersonal communication skills
• Self-motivated with a strong propensity for action, results, and continuous improvement
• Ability to work successfully in a high-energy, fast-paced, rapidly changing environment
• Strong organizational skills with the ability to multi-task and manage multiple projects simultaneously under pressure
• Creativity, attention to detail, and strong problem-solving skills
• Team-specific skills may include:
  • Event coordination and logistics (Field Marketing & Event Marketing)
  • Data analysis and reporting (Marketing Pro Groups, PNM Growth Solutions)

Travel Requirements & Working Conditions

• Up to 10% travel
• Reliable internet access for any period of time working remotely, not in a Workiva office
• This internship is primarily a remote opportunity. However, if you are located near one of our office hubs, you are welcome to work in a hybrid capacity and utilize our office spaces.

Benefits

• 401(k) participation and match
• Paid sick leave
• A unique opportunity to further your learning experience through additional internship seasons

Pay

Salary range in the US: $21.00 per hour

Schedule

• Spring 2027 Internships: Monday, January 4, 2027 (15-20 hours per week max)
• Summer 2027 Internships: Monday, May 17, 2027 (40 hours per week max)