Sports Marketing Manager

Athlete & Partnership Strategy

Co-create and execute the North America athlete and partnership strategy in alignment with Global athlete strategy, with ownership of Premier, National, NIL, and regional partnerships.

Own relationship strategy for Team Speedo athletes, alumni, legends, coaches, agents, and key partners.

Manage day-to-day relationships with North America–based Team Speedo athletes and partners, and coordinate with Global teams on in-market activation of Global athletes.

Support athlete contract negotiations, renewals, and onboarding in partnership with Legal, Finance, and Global teams.

Build and maintain a robust pipeline of emerging and established athletes.

Lead Speedo’s NIL strategy, ensuring athletes align with brand values and long-term growth ambitions.

Identify and cultivate athletes with the potential to drive cultural influence and brand affinity, developing them into authentic storytellers and ambassadors for Speedo across sport, lifestyle, and social platforms.

Partner closely with Brand Marketing and Social teams to ensure athlete partnerships support broader brand storytelling objectives, cultural relevance, and consumer engagement opportunities.

Federation, University & Team Partnerships

Own Speedo’s highest-impact partnerships with federations, universities, and teams.

Partner closely with Team Sales to ensure partnerships drive brand visibility, product adoption, and wholesale ROI.

Oversee partnerships with organizations such as USA Swimming.

Ensure contractual obligations are met and partnerships are activated consistently and effectively.

Activations & Events

Lead the planning and strategic direction for athlete appearances, content, and key event activations across North America.

Partner with Brand Marketing to shape campaigns and athlete storytelling frameworks, ensuring alignment with Speedo’s brand voice and Global narratives.

Oversee athlete activation plans for major moments including Olympic Trails, collegiate championships, national meets, and federation gatherings.

People Leadership & Team Development

Directly manage and develop the Sports Marketing Specialist, providing strategic direction, clear priorities, and performance feedback.

Set activation standards and ensure high-quality execution across athlete, partnership and event initiatives.

Foster strong collaboration between Sports Marketing, Brand, Social, Product and Sales teams through clear role definition and communication.