Jobs · Marketing · Texas

Sports Digital Producer - Audience

The Dallas Morning News · Dallas, TX · 1 wk ago
HybridMarketingFull-time

About the role

The Sports Digital Producer will join the SportsDay team and develop strategies to connect the team's work, including their biggest enterprise stories and projects, with the right audiences. This role will be at the forefront of discussions about social curation, engagement, and innovation on platforms such as X, Instagram, and Facebook.

Responsibilities

  • Manage our social media accounts daily and use them to promote content
  • Produce promotion plans for high-profile stories/features to maximize reach
  • Analyze traffic patterns, research new technology, and implement ideas for digital coverage
  • Create graphics and short-form videos curated for audiences on specific social platforms
  • Pitch and work with digital and multimedia projects, mobile, photo, and video
  • Write SEO-friendly headlines and meta titles for all content posted
  • Train and develop sports producer staff in best social media practices
  • Respond to social media comments and reader emails
  • Curate newsletter strategy
  • Work a hybrid schedule with some mandatory in-office days each week
  • Work nights, weekends, and occasional holidays as dictated by the news cycle
  • On occasion, assist with other producer duties, such as creating original or complementary content and covering live events

Requirements

S strong writing and editing skills, including the versatility to shift voice and tone based on the audience

A solid understanding of sports, social media, internet culture, and the digital space

Expertise in headline writing and SEO best practices is required

One to three years of professional journalism experience (exceptional college graduates will be considered in lieu of professional experience)

Strong news judgment and excellent verbal and analytical skills

Versatility and speed, both as a journalist and as a web producer who can post a story within seconds without much of a safety net

Experience covering breaking news

Strong organizational and time-management skills

The ability to work under pressure with assigned deadlines

Qualifications

Experiment with Advanced AI to enhance journalism and reporting efforts

Our State-of-the-art AI Tools, Including ChatGPT Enterprise As Well As The Many Hearst DevHub-built Tools, Act As a Smart Assistant For Routine Work

In Our Newsroom, You Will Use AI To Generate headline options, SEO keywords or alert language

Clean up grammar, apply style, and improve clarity

Version stories for different formats (video, audio) or platforms (social media)

Monitor public meetings and get alerts with transcripts and video

AI-assisted data processing and summarization, human-verified before use

Exclusive Partnership with OpenAI Through our strategic content partnership with OpenAI and our exclusive ChatGPT Enterprise license, we have unparalleled access to the latest advancements in AI technology

Benefits

Exclusive Partnership with OpenAI Through our strategic content partnership with OpenAI and our exclusive ChatGPT Enterprise license, we have unparalleled access to the latest advancements in AI technology

Pay

$X per hour

Schedule

Hybrid schedule with some mandatory in-office days each week

Work nights, weekends, and occasional holidays as dictated by the news cycle

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