Sports Account Executive

About the Role

News 8 Now, CBS Sports, and Phase 3 Digital are seeking an ambitious, consultative Sports Account Executive to help businesses connect with highly engaged fans through live sports programming. This role offers an opportunity to sell more than advertising—you’ll create powerful, results-focused marketing solutions built around the energy and impact of live sports.

Responsibilities

• Prospect, develop, and grow new business relationships with local and regional advertisers.
• Create customized, multi-platform campaigns featuring sports, CTV, OTT, streaming audio, paid social, and programmatic advertising.
• Present clear, compelling marketing strategies that align with each client’s goals, audience, and budget.
• Partner with creative, digital strategy, and analytics teams to launch, optimize, and report on campaigns.
• Use campaign insights and performance data to make informed recommendations and earn long-term client partnerships.
• Stay current on sports media, digital advertising, streaming, and emerging technology trends.
• Meet and exceed new-business and revenue goals, with uncapped commission potential.

Qualifications

• Genuine enthusiasm for sports and an understanding of the connection fans have with live events and local teams.
• Entrepreneurial, self-motivated approach to finding opportunities and helping clients succeed.
• Strong communication, presentation, and relationship-building skills.
• Consultative sales mindset and the ability to translate client objectives into effective marketing solutions.

Benefits

• Competitive base salary plus uncapped commission potential.
• Unlimited earning opportunity; top sales performers can exceed $150,000 annually.
• Monthly cell phone allowance and mileage reimbursement.
• Comprehensive medical, dental, vision, and life insurance benefits.
• Paid time off, paid holidays, and a 401(k) plan with company match.
• Ongoing training, professional development, and meaningful career-growth opportunities.
• Supportive, collaborative team committed to helping local businesses and communities thrive.

Location

La Crosse, Wisconsin

Company Overview

Morgan Murphy Media is a progressive, family-owned business that values its employees, workplace culture, and the communities it serves. WKBT, the CBS affiliate, proudly serves western Wisconsin, southeastern Minnesota, and northeast Iowa with traditional broadcast channels, award-winning newscasts, and a strong digital presence through its website and streaming apps. Morgan Murphy Media is an equal opportunity employer committed to diversity and inclusion.